{"id":46778,"date":"2025-11-19T14:02:26","date_gmt":"2025-11-19T14:02:26","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-5the-marketing-mix-place-3\/"},"modified":"2025-11-19T14:02:26","modified_gmt":"2025-11-19T14:02:26","slug":"lesson-5the-marketing-mix-place-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-5the-marketing-mix-place-3\/","title":{"rendered":"Lesson 5:The marketing mix – Place"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 5: The Marketing Mix
\n<\/h2>\n

The marketing mix – Place
\n<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

This is the ‘place’ where customers make a purchase. This might be in a physical store, through an app or via a website.<\/h5>\n
Some organisations have the physical space, or online presence to take their product\/service straight to the customer, whereas others have to work with intermediaries or ‘middlemen’ with the locations, storage and\/or sales expertise to help with this distribution.<\/h5>\n
The decisions to be made in this element of the marketing mix concern which intermediaries (if any) will be involved in the distribution chain and also the logistics behind getting the product\/service to the end customer, including storage and transportation.<\/h5>\n

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