{"id":46821,"date":"2025-11-19T14:02:27","date_gmt":"2025-11-19T14:02:27","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-1marketing-plan-key-elements-3\/"},"modified":"2025-11-19T14:02:27","modified_gmt":"2025-11-19T14:02:27","slug":"lesson-1marketing-plan-key-elements-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-1marketing-plan-key-elements-3\/","title":{"rendered":"Lesson 1:marketing plan – KEY Elements"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 1: Marketing Plan
\n<\/h2>\n

KEY Elements
\n<\/h3>\n

The marketing plan details the strategy that a company will use to market its products to customers.<\/h5>\n
The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.<\/h5>\n
The marketing plan should be adjusted on an ongoing basis based on the findings from the metrics that show which efforts are having an impact and which are not.<\/h5>\n
Digital marketing shows results in near real-time, whereas TV ads require rotation to realize any level of market penetration.<\/h5>\n

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