{"id":46828,"date":"2025-11-19T14:02:28","date_gmt":"2025-11-19T14:02:28","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-2-internal-variables-3\/"},"modified":"2025-11-19T14:02:28","modified_gmt":"2025-11-19T14:02:28","slug":"lesson-2-internal-variables-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-2-internal-variables-3\/","title":{"rendered":"Lesson 2: Internal Variables"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Marketing Plan Audit
\n<\/h2>\n

Internal Variables
\n<\/h3>\n

Internal variables focus on what the company can control.<\/h5>\n
This can include in-house marketing expertise, labor costs, financial resources, time, equipment, business location, current media relationships, innovation and additional company resources.<\/h5>\n
This can also encompass product specifics such as pricing, distribution, product selection, sales, manufacturing costs, profit margin and marketing mix effectiveness.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46828","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: Internal Variables - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-2-internal-variables-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Internal Variables - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Marketing Plan Audit Internal Variables Internal variables focus on what the company can control. 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