{"id":46853,"date":"2025-11-19T14:02:29","date_gmt":"2025-11-19T14:02:29","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-6-strategic-budgeting-3\/"},"modified":"2025-11-19T14:02:29","modified_gmt":"2025-11-19T14:02:29","slug":"lesson-6-strategic-budgeting-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-6-strategic-budgeting-3\/","title":{"rendered":"Lesson 6: Strategic budgeting"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 6: Budgeting
\n<\/h2>\n

The size of the marketing budget<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Strategic budgeting is the process of creating a long-range budget that spans a period of more than one year.<\/h5>\n
The intent behind this type of budgeting is to develop a plan that supports a long-range vision for the future position of an entity.<\/h5>\n
for example, involves the development of new geographic markets, the research, and development needed to introduce a new product line, convert to a new technology platform, and the restructuring of the organisation.<\/h5>\n
In these examples, it is not possible to complete the required activities within the period spanned by a single annual budget.<\/h5>\n
If only annual budgets are used, it is possible that the funding needed for a multi-year initiative will not be continued for the necessary full duration of the initiative, so that the project is never completed.<\/h5>\n
Only by engaging in strategic budgeting can an organisation hope to achieve long-term improvements in its strategic position.<\/h5>\n

\u00a0\t\t<\/p>\n

Strategic Budget
\n<\/h3>\n

A strategic budget is less concerned with the detailed revenue and expense line items typically found in an annual budget.<\/h5>\n
Instead, these classifications are aggregated into a smaller number of line items.<\/h5>\n
By doing so, there is less emphasis on the accuracy of specific items and a greater focus on the overall goals to be achieved.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46853","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 6: Strategic budgeting - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-6-strategic-budgeting-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 6: Strategic budgeting - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 6: Budgeting The size of the marketing budget Strategic budgeting is the process of creating a long-range budget that spans a period of more than one year. 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