{"id":46891,"date":"2025-11-19T14:02:31","date_gmt":"2025-11-19T14:02:31","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-professional-certificate-3\/lessons\/lesson-2-social-and-cultural-forces-3-2\/"},"modified":"2025-11-19T14:02:31","modified_gmt":"2025-11-19T14:02:31","slug":"lesson-2-social-and-cultural-forces-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-2-social-and-cultural-forces-3-2\/","title":{"rendered":"Lesson 2: Social and cultural forces"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Macro Environmental scanning &#8211; Part One<\/h2>\n<h3 style=\"text-align: center;\">Social and cultural forces<\/h3>\n<h5 style=\"color: #011c7c;\">The impact the products and services your organisation brings to the market have on society must be considered.<\/h5>\n<h5 style=\"color: #011c7c;\">Any elements of the production process or any products\/services that are harmful to society should be eliminated to show your organisation is taking social responsibility.<\/h5>\n<h5 style=\"color: #011c7c;\">A recent example of this is the environment and how many sectors are being forced to review their products and services in order to become more environmentally friendly.<\/h5>\n<h5 style=\"color: #011c7c;\">The simplest way to represent the outcomes of environmental scanning is through:<\/h5>\n<ul>\n<li><strong>I. SWOT approach.<\/strong><\/li>\n<li><strong>II. PESTLE.<\/strong><\/li>\n<li><strong>III. Porter 5 forces.<\/strong><\/li>\n<li><strong>IV. Ansoff Matrix<\/strong><\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-46891","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Social and cultural forces - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-marketing-module\/lessons\/lesson-2-social-and-cultural-forces-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Social and cultural forces - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Macro Environmental scanning &#8211; Part One Social and cultural forces The impact the products and services your organisation brings to the market have on society must be considered. 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