{"id":47068,"date":"2025-11-19T14:03:53","date_gmt":"2025-11-19T14:03:53","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/personal-development-leadership-professional-certificate-2\/lessons\/lesson-1-goals-4\/"},"modified":"2025-11-19T14:03:53","modified_gmt":"2025-11-19T14:03:53","slug":"lesson-1-goals-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/personal-development-leadership-module\/lessons\/lesson-1-goals-4\/","title":{"rendered":"Lesson 1: Goals"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 1: What is a vision, Mission, Values &amp; Goals?<br \/>\n<\/h2>\n<h3>What are goals?<br \/>\n<\/h3>\n<h5>Goals are the effort redirection to the path where the organization grows.<\/h5>\n<h5>It&#8217;s how the organization speaks to the team, usually in numbers and objectives.<\/h5>\n<h5>They guide employee efforts, justify a company&#8217;s activities and existence, define performance standards, provide constraints for pursuing unnecessary goals and function as behavioral incentives.<\/h5>\n<h3>There are 3 types of goals that could exist in an organization and they are:<br \/>\n<\/h3>\n<details id=\"e-n-accordion-item-1250\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1250\" >\n\t\t\t\t\t Strategic goals:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>these are set by high or top level management, they usually have a bigger and longer target which ranges from 3 to 5 years.<\/h5>\n<h5>An example of strategic goals are the financial strategies where a company aim to improve revenue or profit<\/p>\n<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1251\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1251\" >\n\t\t\t\t\t Tactical goals:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>these are set by the middle management and inspired by the strategic objectives\/goals.<\/h5>\n<h5>It&#8217;s aligning all the middle level employees\/managers, for a shorter period ranging from 12 to 24 months, to maximize the efforts to reach the strategic goals<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1252\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1252\" >\n\t\t\t\t\t Operational goals<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Operational goals are usually set by low-level managers and it&#8217;s created to tackle shorter-term issues, usually ranging between monthly to 3 months.<\/h5>\n<h5>These goals are usually department specific to overcome a specific issue that this department is facing, could be reducing production cost or increasing productivity of a specific team.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1253\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1253\" >\n\t\t\t\t\t 4. Attracting the right talent and reducing turn-over<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Ever heard of the term high turn-over? You could have the capital, awesome service and tick all the right boxes for a wonderful organization but the most important part, the team stays for a short period and you have to go through the process of rehiring people.<br \/>Losing talents, specially dedicated talents, is the unexpected whale that could sink your ship.<br \/>Another term you might have heard of is &#8220;he\/she&#8217;s a good cultural fit.&#8221;Having your core values set correctly will help you attract the right type of talents that are a match for your values and if they share your values, which translates into higher productivity, better creativity &amp; ultimately much bigger profitability.<\/h5>\n<\/details>\n<h5>these are set by high or top level management, they usually have a bigger and longer target which ranges from 3 to 5 years.<\/h5>\n<h5>An example of strategic goals are the financial strategies where a company aim to improve revenue or profit<\/p>\n<\/h5>\n<h5>these are set by the middle management and inspired by the strategic objectives\/goals.<\/h5>\n<h5>It&#8217;s aligning all the middle level employees\/managers, for a shorter period ranging from 12 to 24 months, to maximize the efforts to reach the strategic goals<\/h5>\n<h5>Operational goals are usually set by low-level managers and it&#8217;s created to tackle shorter-term issues, usually ranging between monthly to 3 months.<\/h5>\n<h5>These goals are usually department specific to overcome a specific issue that this department is facing, could be reducing production cost or increasing productivity of a specific team.<\/h5>\n<h5>Ever heard of the term high turn-over? You could have the capital, awesome service and tick all the right boxes for a wonderful organization but the most important part, the team stays for a short period and you have to go through the process of rehiring people.<br \/>Losing talents, specially dedicated talents, is the unexpected whale that could sink your ship.<br \/>Another term you might have heard of is &#8220;he\/she&#8217;s a good cultural fit.&#8221;Having your core values set correctly will help you attract the right type of talents that are a match for your values and if they share your values, which translates into higher productivity, better creativity &amp; ultimately much bigger profitability.<\/h5>\n<h3>Why are goals important?<\/h3>\n<h5>Goals help define the organization&#8217;s purpose, given the fact that there are several different kinds of goals, it defines an end point of efforts.<\/h5>\n<h5>The managerial\/leadership in an organization has efforts as well that requires an extensive amount of alignment, depending on the organization size.<\/h5>\n<h5>Without goals, the teams would possibly be in distress\/lack of motivation due to not knowing where they are going or where they should aim their efforts.<\/h5>\n<h5>The contrary also is valid, in which you might find teams working in different directions and ultimately your team would lose motivation and you would lose control over their efforts.<\/h5>\n<h5>To summarize, goals provide guidance and direction for everyone in the organization disregarding their level, they are also a big part of the team&#8217;s motivation and where should they aim their efforts to best help the organization reach the vision and the mission set at the start.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-47068","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1: Goals - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/personal-development-leadership-module\/lessons\/lesson-1-goals-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Goals - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: What is a vision, Mission, Values &amp; Goals? 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