{"id":47959,"date":"2025-11-19T14:08:03","date_gmt":"2025-11-19T14:08:03","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-professional-certificate-3\/lessons\/lesson-1-creative-ideas-3\/"},"modified":"2025-11-19T14:08:03","modified_gmt":"2025-11-19T14:08:03","slug":"lesson-1-creative-ideas-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/","title":{"rendered":"Lesson 1: Creative ideas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 1: Innovation and creativity<\/h2>\n<h3>Creative ideas<\/h3>\n<h5>Creative ideas do not emerge from thin air but are born from the effort that combines the conscious, semi-conscious, and unconscious processes to modify, combine and\/or extend existing pieces of knowledge to create new useful knowledge. Moreover, creativity in innovation is not just about a single meeting to come up with that one &#8216;big idea&#8217; or develop a product; it is itself a process and it requires management.<\/h5>\n<p>\u00a0\t\t<\/p>\n<details id=\"e-n-accordion-item-1240\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1240\" >\n\t\t\t\t\t Preparation<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Creativity springs from deep wells of expertise, Research shows that most creative people have a towering command of a given discipline.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Often such expertise comes about after serious study and experience.To develop such depth often requires 10 years plus of experience.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">However, creative groups also need beginners, mid-levels, and newcomers to the field who bring a fresh perspective and ask good questions..<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1241\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1241\" >\n\t\t\t\t\t Innovation opportunity<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>To be creative, in any field, requires as a starting point a focus of attention. Without a &#8216;problem&#8217; no direction is given to the creative effort and so it remains idle, , i.e., expertise must be applied to real-world problems and opportunities.<\/h5>\n<h5>Interestingly, this throws up perhaps what is the most critical challenge: defining the problem or area of opportunity on which to focus creative energies<\/h5>\n<h5>Ultimately, the value of the solution to a problem is only as good as the problem\/opportunity that was defined in the first place<\/h5>\n<h5>In other words, the value of creativity is constrained by the question that it sets out to tackle.The &#8216;right&#8217; question (problem\/opportunity) must be posed to open up the possibility of getting the &#8216;right&#8217; answer.<\/h5>\n<h5>This is relatively straightforward if the problem or opportunity arises from a crisis or an external market-led demand.<\/h5>\n<h5>In its absence, asking the right questions becomes much trickier, and indeed it becomes part of creativity itself, i.e. defining the problem may require an exercise in creativity.<\/h5>\n<p>\u00a0<br \/>\n\t\t\t\t\t<\/details>\n<details id=\"e-n-accordion-item-1242\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1242\" >\n\t\t\t\t\t Divergence<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>This part of the process is concerned with coming up with new ideas and solutions.This is the most dynamic and social phase of the creative process<\/h5>\n<h5>Arriving at a &#8216;good&#8217; solution requires first having a wide range of alternatives.Such choice can only spring from a breadth and diversity within the group itself.<\/h5>\n<h5>a diversity of working, thinking styles, professional and personal experiences, education and culture.<\/h5>\n<p>\u00a0<\/p>\n<\/details>\n<details id=\"e-n-accordion-item-1243\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1243\" >\n\t\t\t\t\t Incubation<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Time and space is needed to reflect on solutions or considerations that may not be immediately apparent It is no good just accepting the first solution that comes by.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1244\" >\n<summary data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1244\" >\n\t\t\t\t\t Convergence<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5><font color=\"#000080\">Once a rich and diverse group of &#8216;ideas or solutions&#8217; has been assembled, the next step is to select one or the few from amongst them, The process of selection involves convergence to the single or few ideas that are to be taken further. Unless this is well managed, the most vibrant and innovative ideas may be lost.<\/font><\/h5>\n<\/details>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Creativity springs from deep wells of expertise, Research shows that most creative people have a towering command of a given discipline.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">Often such expertise comes about after serious study and experience.To develop such depth often requires 10 years plus of experience.<\/h5>\n<h5 tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\" data-magic=\"col-description\">However, creative groups also need beginners, mid-levels, and newcomers to the field who bring a fresh perspective and ask good questions..<\/h5>\n<h5>To be creative, in any field, requires as a starting point a focus of attention. Without a &#8216;problem&#8217; no direction is given to the creative effort and so it remains idle, , i.e., expertise must be applied to real-world problems and opportunities.<\/h5>\n<h5>Interestingly, this throws up perhaps what is the most critical challenge: defining the problem or area of opportunity on which to focus creative energies<\/h5>\n<h5>Ultimately, the value of the solution to a problem is only as good as the problem\/opportunity that was defined in the first place<\/h5>\n<h5>In other words, the value of creativity is constrained by the question that it sets out to tackle.The &#8216;right&#8217; question (problem\/opportunity) must be posed to open up the possibility of getting the &#8216;right&#8217; answer.<\/h5>\n<h5>This is relatively straightforward if the problem or opportunity arises from a crisis or an external market-led demand.<\/h5>\n<h5>In its absence, asking the right questions becomes much trickier, and indeed it becomes part of creativity itself, i.e. defining the problem may require an exercise in creativity.<\/h5>\n<p>\u00a0<\/p>\n<h5>This part of the process is concerned with coming up with new ideas and solutions.This is the most dynamic and social phase of the creative process<\/h5>\n<h5>Arriving at a &#8216;good&#8217; solution requires first having a wide range of alternatives.Such choice can only spring from a breadth and diversity within the group itself.<\/h5>\n<h5>a diversity of working, thinking styles, professional and personal experiences, education and culture.<\/h5>\n<p>\u00a0<\/p>\n<h5>Time and space is needed to reflect on solutions or considerations that may not be immediately apparent It is no good just accepting the first solution that comes by.<\/h5>\n<h5><font color=\"#000080\">Once a rich and diverse group of &#8216;ideas or solutions&#8217; has been assembled, the next step is to select one or the few from amongst them, The process of selection involves convergence to the single or few ideas that are to be taken further. Unless this is well managed, the most vibrant and innovative ideas may be lost.<\/font><\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-47959","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1: Creative ideas - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Creative ideas - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1: Innovation and creativity Creative ideas Creative ideas do not emerge from thin air but are born from the effort that combines the conscious, semi-conscious, and unconscious processes to modify, combine and\/or extend existing pieces of knowledge to create new useful knowledge. Moreover, creativity in innovation is not just about a single meeting to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/\",\"name\":\"Lesson 1: Creative ideas - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2025-11-19T14:08:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/organizational-behavior-module\\\/lessons\\\/lesson-1-creative-ideas-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 1: Creative ideas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"width\":366,\"height\":104,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 1: Creative ideas - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 1: Creative ideas - Certifeka-edu","og_description":"Lesson 1: Innovation and creativity Creative ideas Creative ideas do not emerge from thin air but are born from the effort that combines the conscious, semi-conscious, and unconscious processes to modify, combine and\/or extend existing pieces of knowledge to create new useful knowledge. Moreover, creativity in innovation is not just about a single meeting to [&hellip;]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/","og_site_name":"Certifeka-edu","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"4 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","webpage"],"@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/","url":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/","name":"Lesson 1: Creative ideas - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2025-11-19T14:08:03+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/organizational-behavior-module\/lessons\/lesson-1-creative-ideas-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 1: Creative ideas"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","width":366,"height":104,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/47959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=47959"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/47959\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=47959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}