{"id":48190,"date":"2025-11-19T14:08:47","date_gmt":"2025-11-19T14:08:47","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-4\/lessons\/lesson-10-case-study-4\/"},"modified":"2025-11-19T14:08:47","modified_gmt":"2025-11-19T14:08:47","slug":"lesson-10-case-study-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-10-case-study-4\/","title":{"rendered":"Lesson 10 : Case study"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 10 : Corporate social responsibility<br \/>\n<\/h2>\n<h3>Core Elements for Corporate social responsibility<br \/>\n<\/h3>\n<h5 style=\"text-align: left;\">Now the following slides we will show you some of case studies, how big names applies the Corporate social responsibility<\/h5>\n<details id=\"e-n-accordion-item-1830\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1830\" >\n\t\t\t\t\t Google<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai.<br \/>He stands up against social issues including President Donald Trump&#8217;s anti-Muslim comments.<br \/>Google also earned the Reputation Institute&#8217;s highest CSR 2018 score much in part due to their data centres using 50% less energy than others in the world.<br \/>They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1831\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1831\" >\n\t\t\t\t\t  Coca-Cola<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola.png 225w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-50x50.png 50w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>As a brand, Coca-Cola is putting a huge focus on sustainability.<\/h5>\n<h5>The key areas are climate, packaging and agriculture along with water stewardship and product quality<br \/>Their message is &#8216;a world without waste&#8217;, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security.<br \/>They aim that by 2030, they will have reduced their carbon footprint by 25%.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1832\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1832\" >\n\t\t\t\t\t Netflix<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix.png 400w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-300x240.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-15x12.png 15w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-63x50.png 63w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>From a social perspective, companies such as Netflix offer benefits to support their employees and families.<br \/>Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which includes adopted children)..<br \/>This can be taken at any time whether it is the first year of the child&#8217;s life or another time that suits their needs.<br \/>This compares to a median of 18 weeks at other major tech companies<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-1833\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1833\" >\n\t\t\t\t\t Spotify<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Spotify offers a similar program, although for a shorter duration of 24 weeks of paid leave<br \/>The company believes the launch of this initiative resulted in a spike in external job applications which has never abated<br \/>When it comes to social causes, Netflix and Spotify use their social media platforms to show support for movements such as Pride month, environmental sustainability, and Black Lives Matter.<br \/>Netflix sets an example on how to target -and appeal to &#8211; niche and minority audiences through clever social media<\/p>\n<\/details>\n<details id=\"e-n-accordion-item-1834\" >\n<summary data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1834\" >\n\t\t\t\t\t Johnson &amp; Johnson<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"209\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk.png 225w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk-13x12.png 13w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk-54x50.png 54w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>An excellent example of CSR on the frontline is big pharma pioneer Johnson &amp; Johnson<br \/>They have focused on reducing their impact on the planet for three decades<br \/>Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world<br \/>Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity.<br \/>The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025.<\/h5>\n<\/details>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/google-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>Google is trusted not only for its environmentally friendly initiatives but also due to its outspoken CEO, Sundar Pichai.<br \/>He stands up against social issues including President Donald Trump&#8217;s anti-Muslim comments.<br \/>Google also earned the Reputation Institute&#8217;s highest CSR 2018 score much in part due to their data centres using 50% less energy than others in the world.<br \/>They also have committed over $1 billion to renewable energy projects and enable other businesses to reduce their environmental impact through services such as Gmail.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola.png 225w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/CocaCola-50x50.png 50w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>As a brand, Coca-Cola is putting a huge focus on sustainability.<\/h5>\n<h5>The key areas are climate, packaging and agriculture along with water stewardship and product quality<br \/>Their message is &#8216;a world without waste&#8217;, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security.<br \/>They aim that by 2030, they will have reduced their carbon footprint by 25%.<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"320\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix.png 400w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-300x240.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-15x12.png 15w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Netflix-63x50.png 63w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>From a social perspective, companies such as Netflix offer benefits to support their employees and families.<br \/>Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which includes adopted children)..<br \/>This can be taken at any time whether it is the first year of the child&#8217;s life or another time that suits their needs.<br \/>This compares to a median of 18 weeks at other major tech companies<\/h5>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify.png 512w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-300x300.png 300w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-150x150.png 150w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-12x12.png 12w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-410x410.png 410w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/spotify-50x50.png 50w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Spotify offers a similar program, although for a shorter duration of 24 weeks of paid leave<br \/>The company believes the launch of this initiative resulted in a spike in external job applications which has never abated<br \/>When it comes to social causes, Netflix and Spotify use their social media platforms to show support for movements such as Pride month, environmental sustainability, and Black Lives Matter.<br \/>Netflix sets an example on how to target -and appeal to &#8211; niche and minority audiences through clever social media<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"209\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk.png 225w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk-13x12.png 13w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/bayiho3ms9vypnm6f6fk-54x50.png 54w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>An excellent example of CSR on the frontline is big pharma pioneer Johnson &amp; Johnson<br \/>They have focused on reducing their impact on the planet for three decades<br \/>Their initiatives range from leveraging the power of the wind to providing safe water to communities around the world<br \/>Their purchase of a privately-owned energy supplier in the Texas Panhandle allowed the company to reduce pollution while providing a renewable, economical alternative to electricity.<br \/>The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-48190","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 10 : Case study - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-10-case-study-4\/\" \/>\n<meta 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