{"id":48252,"date":"2025-11-19T14:08:50","date_gmt":"2025-11-19T14:08:50","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-4\/lessons\/lesson-3-corporate-image-further-readings-4\/"},"modified":"2025-11-19T14:08:50","modified_gmt":"2025-11-19T14:08:50","slug":"lesson-3-corporate-image-further-readings-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-3-corporate-image-further-readings-4\/","title":{"rendered":"Lesson 3: Corporate Image – Further readings"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 3: Corporate Image and How to Build a Corporate Image
\n<\/h2>\n

Corporate Image <\/h3>\n

Like politicians, businesses assess their image through surveys.
They use the same marketing survey approach that is used for polling and ad support.<\/h5>\n
The investigators choose suitable samples of the general population and conduct interviews with them; telephone surveys are most frequently used.
They extrapolate using statistical methods what the general public (or a subset of the general public) would believe based on the sample.<\/h5>\n
Of course, businesses also depend on the much “harder” metrics like sales and stock performance. Sagging sales and a bad publicity can sometimes be the driving forces behind business image surveys.<\/h5>\n
In order for employees to develop into “a vast army of goodwill ambassadors,” professional advisor Roger Hayward noted that there is a requirement for constant follow-through.<\/h5>\n
Good management practices will guarantee that action is taken before the words are stated, whether the goal is to maximize a positive situation or turn around a negative one.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-48252","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 3: Corporate Image - Further readings - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-3-corporate-image-further-readings-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Corporate Image - Further readings - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Corporate Image and How to Build a Corporate Image Corporate Image Like politicians, businesses assess their image through surveys.They use the same marketing survey approach that is used for polling and ad support. 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