{"id":48337,"date":"2025-11-19T14:08:53","date_gmt":"2025-11-19T14:08:53","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-professional-certificate-4\/lessons\/lesson-1-case-studies-2-4\/"},"modified":"2025-11-19T14:08:53","modified_gmt":"2025-11-19T14:08:53","slug":"lesson-1-case-studies-2-4","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-1-case-studies-2-4\/","title":{"rendered":"Lesson 1: Case Studies"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 1 : Characteristics of Corporate Communication
\n<\/h2>\n

Case Studies<\/h3>\n

In the following slides we will demonstrate some case studies about the corporate communication.<\/h5>\n
\n\n\t\t\t\t\t Amazon
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Amazon employees dole out internal communication in targeted, snack-sized bites. No memos or long-winded email chains here!<\/h5>\n
The comms team knows most people will stop reading any message after over 100 words<\/h5>\n
The end result? Employees get the information they need and no more.<\/h5>\n
This means they’re more likely to read, understand, and reply to the information that comes their way.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t 3M
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Innovation can only happen when employees have some breathing room.<\/h5>\n
That’s why 3M instituted a policy allowing workers to spend 15% of their day pursuing fresh ideas in collaboration with colleagues<\/h5>\n
Internal comms play a massive role in the policy. Why?<\/h5>\n
Because wasted time means less collaboration. And effective communication is one of the keys to idea generation<\/h5>\n
The takeaway from this employee communication example? Make sure that your employees aren’t facing any roadblocks when it comes to comms<\/h5>\n
There are many ways to identify what’s getting in the way:
\u2022 Check your communication software’s usage rate and other metrics
\u2022 Conduct an internal audit or feedback survey
\u2022 Take one-to-one employee interviews
\u2022 When people communicate efficiently, they have more time to take a step back from the day-to-day and innovate<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Virgin Trains
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Virgin Trains wanted to improve communication between leaders and employees.
So they implemented a connected, trackable platform that everyone could access from anywhere<\/h5>\n
Employees had access to several different apps filled with curated content on their personal phones<\/h5>\n
This made it easier for their entire workforce to connect, regardless of age or position<\/h5>\n
The takeaway from this internal communication example? You don’t have to stop using the applications and programs you love<\/h5>\n
Blink integrates with the platforms you’re familiar with, so deskless employees can enjoy delightful communications experience no matter what<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Starbucks
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

“Employees are the true ambassadors of our brand, the real merchants of romance and theatre, and as such the primary catalysts for delighting customers.”. Starbucks CEO Howard Schultz.<\/h5>\n
Over and over again, Starbucks has invested in the idea of employees as brand ambassadors<\/h5>\n
The company’s internal communication tools ensure everyone’s on the same page about the brand’s key offerings and core values<\/h5>\n
The takeaway from this employee communication example?<\/h5>\n
Supporting workers at all levels with relevant internal marketing pays off<\/h5>\n
Employees who understand and believe in your mission, vision, and product offerings are more likely to go above and beyond<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Netflix
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

At large companies, organisational communication can become bloated and impossible to manage
That’s why Netflix’s internal communications best practices are all about keeping comms simple.<\/h5>\n
When it comes to communication between board members and management, most discussions happen in brief online memos.<\/h5>\n
That means quick-fire questions can be asked, answered, and stored for later<\/h5>\n
The takeaway from this internal communication example?<\/h5>\n
Do whatever you can to make organisational communication easier for everyone<\/h5>\n
It’s the little changes that can make all the difference<\/h5>\n
Blink, for example, allows workers to log in, view, and contribute to their company’s internal communication even if they don’t have a digital identity, such as an email address or a social media profile.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Royal London
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Royal London was looking for a better way to get and then act on feedback from customers, employees, and managers
They completely updated the way they solicited feedback via surveys and in the process, gave every individual associated with the business a voice.<\/h5>\n
Engagement increased across teams, and the company reaped the rewards.<\/h5>\n
The takeaway from this employee communication example<\/h5>\n
Giving your workforce a voice can pay off big time.<\/h5>\n
Employees whose voice is heard in the office are 4.6x times likely to give their best professionally.<\/h5>\n
The problem with most workplace surveys is that they aren’t anonymous.<\/h5>\n
Employees who feel disengaged may not express that for fear of being seen as less productive or disloyal.<\/h5>\n
With Blink, however, you can easily create anonymous polls and surveys that make finding and then creating solutions to employee pain points easier.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Zappos
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

One of Zappos’ published core values is “Build Open and Honest Relationships with Communication”.<\/h5>\n
It sounds simple enough, but Zappos has actually taken the notion of openness and honesty to the next level in its organisational communication.<\/h5>\n
At the company, communication is a two-way street and transparency is a big part of what makes internal (and external) comms at Zappos so effective<\/h5>\n
The takeaway from this internal communication example:<\/h5>\n
Reveal more than you conceal and make yourself available. Here are the best ways to promote transparent communication:<\/h5>\n
\u2022 Update workers as soon as possible about new pieces of information.<\/h5>\n
\u2022 Respond to queries honestly, and promptly. And always tell why.<\/h5>\n
\u2022 Walk the talk. Ensure communications and actions are aligned with the mission.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t USAA
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

USAA’s 30,000 employees only had eight minutes a day or less to consume important company updates and news. so it made the strategic decision to update its organisational communication.<\/h5>\n
It redesigned its internal comms platform and updated its content development processes, which lead to an increase in engagement with key content<\/h5>\n
The takeaway from this employee communication example? Use an intranet that lets you reach employees without wasting their time.<\/h5>\n
A mobile employee app like Blink puts important information front and centre and empowers workers to consume that info without interrupting workflows.<\/h5>\n<\/details>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Amazon employees dole out internal communication in targeted, snack-sized bites. No memos or long-winded email chains here!<\/h5>\n
The comms team knows most people will stop reading any message after over 100 words<\/h5>\n
The end result? Employees get the information they need and no more.<\/h5>\n
This means they’re more likely to read, understand, and reply to the information that comes their way.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Innovation can only happen when employees have some breathing room.<\/h5>\n
That’s why 3M instituted a policy allowing workers to spend 15% of their day pursuing fresh ideas in collaboration with colleagues<\/h5>\n
Internal comms play a massive role in the policy. Why?<\/h5>\n
Because wasted time means less collaboration. And effective communication is one of the keys to idea generation<\/h5>\n
The takeaway from this employee communication example? Make sure that your employees aren’t facing any roadblocks when it comes to comms<\/h5>\n
There are many ways to identify what’s getting in the way:
\u2022 Check your communication software’s usage rate and other metrics
\u2022 Conduct an internal audit or feedback survey
\u2022 Take one-to-one employee interviews
\u2022 When people communicate efficiently, they have more time to take a step back from the day-to-day and innovate<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Virgin Trains wanted to improve communication between leaders and employees.
So they implemented a connected, trackable platform that everyone could access from anywhere<\/h5>\n
Employees had access to several different apps filled with curated content on their personal phones<\/h5>\n
This made it easier for their entire workforce to connect, regardless of age or position<\/h5>\n
The takeaway from this internal communication example? You don’t have to stop using the applications and programs you love<\/h5>\n
Blink integrates with the platforms you’re familiar with, so deskless employees can enjoy delightful communications experience no matter what<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

“Employees are the true ambassadors of our brand, the real merchants of romance and theatre, and as such the primary catalysts for delighting customers.”. Starbucks CEO Howard Schultz.<\/h5>\n
Over and over again, Starbucks has invested in the idea of employees as brand ambassadors<\/h5>\n
The company’s internal communication tools ensure everyone’s on the same page about the brand’s key offerings and core values<\/h5>\n
The takeaway from this employee communication example?<\/h5>\n
Supporting workers at all levels with relevant internal marketing pays off<\/h5>\n
Employees who understand and believe in your mission, vision, and product offerings are more likely to go above and beyond<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

At large companies, organisational communication can become bloated and impossible to manage
That’s why Netflix’s internal communications best practices are all about keeping comms simple.<\/h5>\n
When it comes to communication between board members and management, most discussions happen in brief online memos.<\/h5>\n
That means quick-fire questions can be asked, answered, and stored for later<\/h5>\n
The takeaway from this internal communication example?<\/h5>\n
Do whatever you can to make organisational communication easier for everyone<\/h5>\n
It’s the little changes that can make all the difference<\/h5>\n
Blink, for example, allows workers to log in, view, and contribute to their company’s internal communication even if they don’t have a digital identity, such as an email address or a social media profile.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Royal London was looking for a better way to get and then act on feedback from customers, employees, and managers
They completely updated the way they solicited feedback via surveys and in the process, gave every individual associated with the business a voice.<\/h5>\n
Engagement increased across teams, and the company reaped the rewards.<\/h5>\n
The takeaway from this employee communication example<\/h5>\n
Giving your workforce a voice can pay off big time.<\/h5>\n
Employees whose voice is heard in the office are 4.6x times likely to give their best professionally.<\/h5>\n
The problem with most workplace surveys is that they aren’t anonymous.<\/h5>\n
Employees who feel disengaged may not express that for fear of being seen as less productive or disloyal.<\/h5>\n
With Blink, however, you can easily create anonymous polls and surveys that make finding and then creating solutions to employee pain points easier.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

One of Zappos’ published core values is “Build Open and Honest Relationships with Communication”.<\/h5>\n
It sounds simple enough, but Zappos has actually taken the notion of openness and honesty to the next level in its organisational communication.<\/h5>\n
At the company, communication is a two-way street and transparency is a big part of what makes internal (and external) comms at Zappos so effective<\/h5>\n
The takeaway from this internal communication example:<\/h5>\n
Reveal more than you conceal and make yourself available. Here are the best ways to promote transparent communication:<\/h5>\n
\u2022 Update workers as soon as possible about new pieces of information.<\/h5>\n
\u2022 Respond to queries honestly, and promptly. And always tell why.<\/h5>\n
\u2022 Walk the talk. Ensure communications and actions are aligned with the mission.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

USAA’s 30,000 employees only had eight minutes a day or less to consume important company updates and news. so it made the strategic decision to update its organisational communication.<\/h5>\n
It redesigned its internal comms platform and updated its content development processes, which lead to an increase in engagement with key content<\/h5>\n
The takeaway from this employee communication example? Use an intranet that lets you reach employees without wasting their time.<\/h5>\n
A mobile employee app like Blink puts important information front and centre and empowers workers to consume that info without interrupting workflows.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-48337","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 1: Case Studies - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-1-case-studies-2-4\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Case Studies - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1 : Characteristics of Corporate Communication Case Studies In the following slides we will demonstrate some case studies about the corporate communication. Amazon Amazon employees dole out internal communication in targeted, snack-sized bites. No memos or long-winded email chains here! The comms team knows most people will stop reading any message after over 100 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-module\/lessons\/lesson-1-case-studies-2-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 \u062f\u0642\u064a\u0642\u0629\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-module\\\/lessons\\\/lesson-1-case-studies-2-4\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/corporate-communication-strategy-module\\\/lessons\\\/lesson-1-case-studies-2-4\\\/\",\"name\":\"Lesson 1: Case Studies - 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