{"id":48645,"date":"2025-11-19T14:09:36","date_gmt":"2025-11-19T14:09:36","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-professional-certificate-3\/lessons\/lesson-3-lipton-case-study-3\/"},"modified":"2025-11-19T14:09:36","modified_gmt":"2025-11-19T14:09:36","slug":"lesson-3-lipton-case-study-3","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-strategic-development-module\/lessons\/lesson-3-lipton-case-study-3\/","title":{"rendered":"Lesson 3: Lipton Case study"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Improving research skills
\n<\/h2>\n

Lipton Case study
\n<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

So here we need to tackle the product profile as well and what does it stand for so we can have a deep understanding about what the study aims for.
Lipton stands for brightness, vitality, and fun.<\/h5>\n
It compromises of yellow label, iced tea and green teas.
It is designed for upper middle, upper lower and upper middle class.<\/h5>\n
Lipton is a market leader in the industry.
It comes in all the packages including hardpacks, jars and tea bags<\/h5>\n
Moreover, a very quick snapshot of the market and industry are required based upon it how to undertake the study properly by doing a SWOT analysis as well as a situational analysis<\/h5>\n

Lipton SWOT analysis
\n<\/h3>\n
\n\n\t\t\t\t\t Lipton Strengths
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
    \n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tUnilever is a multinational company\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tPowerful heritage of Lipton as present in the Pakistan market since 1948\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tFamiliar with psychographics and demographics of the local consumers\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tStrong brand image and brand awareness in Pakistan\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tMarket leader as t has a 70% market share in branded tea\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tLarger sales force\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tStrong and long-term relationships with distributors, wholesalers, and retailers\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tSound and experienced management\n\t\t\t\t\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tExcellent marketing department assisted by a highly regarded marketing research unit\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
    \n\n\t\t\t\t\t Lipton Weakness
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t<\/summary>\n
      \n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tLoss of market share to Tapal in Karachi and Multan\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tLow market share in N.W.F.P\n\t\t\t\t\t\t\t\t\t<\/li>\n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tPositioning of Lipton Yellow Label as a premium product to which consumers have a weak emotional attachment\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
      \n\n\t\t\t\t\t Lipton Opportunities
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t<\/summary>\n
        \n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tHigh rate of population growth\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tRising literacy\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tTea was added to the smuggled goods list in March 1998 and import duty was reduced from 45 to 25 percent.\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tThis has collectively placed the entire organised tea business in a more favorable position\n\t\t\t\t\t\t\t\t\t<\/li>\n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tMarket opportunity of Lipton Yellow Label in rural areas\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
        \n\n\t\t\t\t\t Lipton Threats
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t<\/summary>\n
          \n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tThreat from cheaper tea smuggled into the country via border areas of NWFP and Balochistan seriously affecting Lever’s sales and earnings\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tPossible increase of Tapal and loose tea market shares\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tRising inflation, which reduces disposable income of consumers?\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tIncreasing import duties since a lot of raw materials are imported would raise the price of its end products\n\t\t\t\t\t\t\t\t\t<\/li>\n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tLipton’s profit margin is exposed to rupee devaluation\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
            \n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tUnilever is a multinational company\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tPowerful heritage of Lipton as present in the Pakistan market since 1948\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tFamiliar with psychographics and demographics of the local consumers\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tStrong brand image and brand awareness in Pakistan\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tMarket leader as t has a 70% market share in branded tea\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tLarger sales force\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tStrong and long-term relationships with distributors, wholesalers, and retailers\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tSound and experienced management\n\t\t\t\t\t\t\t\t\t<\/li>\n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tExcellent marketing department assisted by a highly regarded marketing research unit\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
              \n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tLoss of market share to Tapal in Karachi and Multan\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tLow market share in N.W.F.P\n\t\t\t\t\t\t\t\t\t<\/li>\n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tPositioning of Lipton Yellow Label as a premium product to which consumers have a weak emotional attachment\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
                \n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tHigh rate of population growth\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tRising literacy\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tTea was added to the smuggled goods list in March 1998 and import duty was reduced from 45 to 25 percent.\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tThis has collectively placed the entire organised tea business in a more favorable position\n\t\t\t\t\t\t\t\t\t<\/li>\n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tMarket opportunity of Lipton Yellow Label in rural areas\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n
                  \n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tThreat from cheaper tea smuggled into the country via border areas of NWFP and Balochistan seriously affecting Lever’s sales and earnings\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tPossible increase of Tapal and loose tea market shares\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tRising inflation, which reduces disposable income of consumers?\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tIncreasing import duties since a lot of raw materials are imported would raise the price of its end products\n\t\t\t\t\t\t\t\t\t<\/li>\n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tLipton’s profit margin is exposed to rupee devaluation\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-48645","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 3: Lipton Case study - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-strategic-development-module\/lessons\/lesson-3-lipton-case-study-3\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Lipton Case study - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Improving research skills Lipton Case study So here we need to tackle the product profile as well and what does it stand for so we can have a deep understanding about what the study aims for.Lipton stands for brightness, vitality, and fun. 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