{"id":53434,"date":"2026-04-03T11:42:13","date_gmt":"2026-04-03T11:42:13","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module-2\/lessons\/lesson-7-how-can-companies-increase-market-share-4-2\/"},"modified":"2026-04-03T11:42:13","modified_gmt":"2026-04-03T11:42:13","slug":"lesson-7-how-can-companies-increase-market-share-4-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/planning-for-strategic-managers-module-ucam-university\/lessons\/lesson-7-how-can-companies-increase-market-share-4-2\/","title":{"rendered":"Lesson 7 : How Can Companies Increase Market Share?"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 7: Profit Market share<\/h2>\n

How Can Companies Increase Market Share?<\/h3>\n

A company can increase its market share by offering its customers innovative technology, strengthening customer loyalty, hiring talented employees, and acquiring competitors.<\/h5>\n

\n\t\t\t\t\t\t\tNew Technology
\n\t\t\t\t\t\t<\/h3>\n

Innovation is one method by which a company may increase market share. When a firm brings to market a new technology its competitors have yet to offer, consumers wishing to own the technology buy it from that company, even if they previously did business with a competitor. Many of those consumers become loyal customers, which adds to the company’s market share and decreases market share for the company from which they switched.<\/h5>\n

\n\t\t\t\t\t\t\tCustomer Loyalty
\n\t\t\t\t\t\t<\/h3>\n

By strengthening customer relationships, companies protect their existing market share by preventing current customers from jumping ship when a competitor rolls out a hot new offer. Better still, companies can grow market share using the same simple tactic, as satisfied customers frequently speak of their positive experiences to friends and relatives who then become new customers. Gaining market share via word of mouth increases a company’s revenues without concomitant increases in marketing expenses.<\/h5>\n

\n\t\t\t\t\t\t\tTalented Employees
\n\t\t\t\t\t\t<\/h3>\n

Companies with the highest market share in their industries almost invariably have the most skilled and dedicated employees. Bringing the best employees on board reduces expenses related to turnover and training, and enables companies to devote more resources to focus on their core competencies. Offering competitive salaries and benefits is one proven way to attract the best employees. However, employees in the 21st century also seek intangible benefits such as flexible schedules and casual work environments.<\/h5>\n

\n\t\t\t\t\t\t\tAcquisitions
\n\t\t\t\t\t\t<\/h3>\n

Lastly, one of the surest methods to increase market share is acquiring a competitor. By doing so, a company accomplishes two things. It taps into the newly acquired firm’s existing customer base, and it reduces the number of firms fighting for a slice of the same pie by one. Shrewd executives, whether in charge of small businesses or large corporations, always have their eye out for a good acquisition deal when their companies are in a growth model.<\/h5>\n

\n\t\t\t\t\t\t\tReal-World Example of Market Share
\n\t\t\t\t\t\t<\/h3>\n

Companies with the highest market share in their industries almost invariably have the most skilled and dedicated employees. Bringing the best employees on board reduces expenses related to turnover and training, and enables companies to devote more resources to focus on their core competencies. Offering competitive salaries and benefits is one proven way to attract the best employees. However, employees in the 21st century also seek intangible benefits such as flexible schedules and casual work environments.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-53434","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 7 : How Can Companies Increase Market Share? - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/planning-for-strategic-managers-module-ucam-university\/lessons\/lesson-7-how-can-companies-increase-market-share-4-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 7 : How Can Companies Increase Market Share? - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 7: Profit Market share How Can Companies Increase Market Share? 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