{"id":53541,"date":"2026-04-03T11:43:40","date_gmt":"2026-04-03T11:43:40","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-planning-module-2\/lessons\/lesson-2-porters-generic-competitive-strategies-cost-leadership-3-2\/"},"modified":"2026-04-03T11:43:40","modified_gmt":"2026-04-03T11:43:40","slug":"lesson-2-porters-generic-competitive-strategies-cost-leadership-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/planning-for-strategic-managers-module-ucam-university\/lessons\/lesson-2-porters-generic-competitive-strategies-cost-leadership-3-2\/","title":{"rendered":"Lesson 2: Porter&#8217;s Generic Competitive Strategies -Cost Leadership"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Strategic Plans<\/h2>\n<h3 style=\"text-align: center;\">II. Porter&#8217;s Generic Competitive Strategies (ways of competing)<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"492\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-2-1024x763.jpg\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-2-1024x763.jpg 1024w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-2-768x572.jpg 768w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Porter-2-1536x1145.jpg 1536w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h5>A type of competitive strategy with which a company aggressively seeks efficient large-scale production facilities, cuts costs, uses economies of scale, gains production experience and employs tight cost controls to be more efficient in the production of products or the offering of services than competitors: the goal is to be the low-cost producer in the industry.<\/h5>\n<h5>A low-cost position also means that a company can undercut competitors&#8217; prices through for example penetration pricing and can still offer comparable quality against reasonable profits. Low-cost producers typically sell standard no-frills products or services.<\/h5>\n<h5 id=\"el_1737151918032_349\" style=\"text-align: center;\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">Examples of companies with cost leadership positions are:<\/h5>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Anazon.png\" alt=\"Anazon\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Cosco-300x107.png\" alt=\"Cosco\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/easyjet-300x76.png\" alt=\"easyjet\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/Mac-300x227.png\" alt=\"Mac\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/south-300x156.png\" alt=\"south\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/07\/walmart-300x187.jpg\" alt=\"walmart\" \/><\/figure>\n<p>\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg><\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-53541","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: Porter&#039;s Generic Competitive Strategies -Cost Leadership - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/planning-for-strategic-managers-module-ucam-university\/lessons\/lesson-2-porters-generic-competitive-strategies-cost-leadership-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Porter&#039;s Generic Competitive Strategies -Cost Leadership - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Strategic Plans II. 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