{"id":54623,"date":"2026-04-03T11:47:41","date_gmt":"2026-04-03T11:47:41","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/corporate-communication-strategy-module-2\/lessons\/lesson-7-different-pr-roles-in-an-organisation-4-2\/"},"modified":"2026-04-03T11:47:41","modified_gmt":"2026-04-03T11:47:41","slug":"lesson-7-different-pr-roles-in-an-organisation-4-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-7-different-pr-roles-in-an-organisation-4-2\/","title":{"rendered":"Lesson 7: Different PR Roles in an Organisation."},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 7: Corporate Communication Vs Public Relations<br \/>\n<\/h2>\n<h3>Different PR Roles in an Organisation.<br \/>\n<\/h3>\n<h5>The image of an organisation is shaped by public relations specialists.<\/h5>\n<h5>They enhance the organisation&#8217;s reputation, disseminate its message, and lessen the impact of bad press.<br \/>And the job can be divided into 2 roles:<\/h5>\n<details id=\"e-n-accordion-item-4440\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4440\" >\n\t\t\t\t\t Communication Technician PR Manager (PR writers)<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>PR writers are communication technicians.<\/h5>\n<h5>They produce speeches, blogs, newsletters, website content, press releases, and social media updates.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4441\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4441\" >\n\t\t\t\t\t PR managers<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5 style=\"color: #000080;\">The larger picture is handled by PR managers, who evaluate the issues to be resolved or the goals to be achieved in PR in order to choose the best course of action.<\/h5>\n<\/details>\n<h5>PR writers are communication technicians.<\/h5>\n<h5>They produce speeches, blogs, newsletters, website content, press releases, and social media updates.<\/h5>\n<h5 style=\"color: #000080;\">The larger picture is handled by PR managers, who evaluate the issues to be resolved or the goals to be achieved in PR in order to choose the best course of action.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54623","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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