\n| \n Objective type<\/strong><\/p>\n<\/td>\n| \n What does it mean ?<\/strong><\/p>\n<\/td>\n| \n Goal statement<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Inform<\/strong><\/p>\n<\/td>\n| \n The most fundamental communication objective is to educate your target audience.
As an illustration, consider an HR team whose aim is to notify the entire organisation of a new policy.<\/strong><\/p>\n<\/td>\n\n “Communicate new job grades to the entire organisation to gain 90% awareness of the policy.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Persuade<\/strong><\/p>\n<\/td>\n| \n The aim of persuasion is to alter an audience’s perception of a subject.
You might want to improve people’s perceptions if 40% of your organisation believes a strategy is illogical<\/strong><\/p>\n<\/td>\n\n “Sell the customer service strategy to achieve 70% buy-in from customer service reps as measured with an anonymous survey.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Influence<\/strong><\/p>\n<\/td>\n| \n Influence is communication that modifies a person’s behavior.
For instance, a business plan proposal that wins budget approval<\/strong><\/p>\n<\/td>\n\n “Develop and deliver a business plan for the data center redesign initiative to gain budget approvals of $3.1 million.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Emotion<\/strong><\/p>\n<\/td>\n| \n Attempting to elicit a feeling from the viewers.
This might feature humor, entertainment, awe, or even empathy.<\/strong><\/p>\n<\/td>\n\n “Develop a promotional video that 95% of the target audience find entertaining and engaging.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Perceptions<\/strong><\/p>\n<\/td>\n| \n Perceptions are things that don’t have strong thoughts or feelings but nevertheless have an impact on conduct.<\/strong><\/p>\n<\/td>\n| \n “The new icon must be perceived as friendly by at least 90% of the target audience.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Talent<\/strong><\/p>\n<\/td>\n| \n Goals for communication might be personal development objectives, such as an employee’s desire to improve their listening or public speaking skills.
The accomplishment of training or communication initiatives can be used to gauge this.<\/strong><\/p>\n<\/td>\n\n “Gain public speaking experience by delivering at least 3 presentations to audiences.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Knowledge Development<\/strong><\/p>\n<\/td>\n| \n Acquiring fresh knowledge for example, a session where customer service personnel can discuss the challenging obstacles they overcame and create new strategies based on these experiences<\/strong><\/p>\n<\/td>\n| \n “Develop a set of customer service principles by sharing experiences and identifying techniques that have worked in the past to deal with difficult service scenarios.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Knowledge Capture<\/strong><\/p>\n<\/td>\n| \n Preventing the loss of knowledge by recording it in communications like documents, media, and presentations.<\/strong><\/p>\n<\/td>\n| \n “Capture lessons learned for 100% of large projects to reuse effective approaches and avoid repeating mistakes.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Knowledge Use<\/strong><\/p>\n<\/td>\n| \n Documents and other forms of knowledge frequently languish on a shelf, mostly unused. Knowledge-use objectives are measurements of the actual usage of the messages you produce.<\/strong><\/p>\n<\/td>\n| \n “Achieve high usage of the employee manual with at least 90% of employees using the document in a calendar year.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Education & Training<\/strong><\/p>\n<\/td>\n| \n Beyond simply imparting knowledge, education and training can help people discover and hone new skills.
For example, mastery education effectively transmits hard-to-learn tacit knowledge, such as the capacity to play the piano.<\/strong><\/p>\n<\/td>\n\n “Pass Grade 8 piano certification with distinction.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Knowledge Transfer<\/strong><\/p>\n<\/td>\n| \n Transferring knowledge as a goal.
This suggests that you should impart knowledge and insight rather than only inform people.
For example, consider a worker who imparts expertise to a new hire before taking a year off.<\/strong><\/p>\n<\/td>\n\n Transfer 100% of the knowledge that is required to administer our analytics platforms.This will be measured with a checklist of required knowledge and the agreement of the new employee that each item has been sufficiently explained.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Experience<\/strong><\/p>\n<\/td>\n| \n Some forms of communication are expensive, such as marketing campaigns that may invest significant sums of money on advertising.<\/strong><\/p>\n<\/td>\n| \n “Achieve 90% participant satisfaction with the workshop.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Cost<\/strong><\/p>\n<\/td>\n| \n Cost measurements like the cost of customer acquisition can be used to quantify this.<\/strong><\/p>\n<\/td>\n| \n “Achieve a 10% reduction in customer acquisition cost.<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Productivity<\/strong><\/p>\n<\/td>\n| \n Objectives relating to productivity and time management, such as cutting back on meetings’ overhead.<\/strong><\/p>\n<\/td>\n| \n “Reduce time consumed by project meetings by 15% with more structured meeting formats.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Transparency<\/strong><\/p>\n<\/td>\n| \n The act of being open and truthful with stakeholders is known as transparency. An information technology corporation, for instance, could want to explain to customers how their data is handled and used.An information technology corporation, for instance, could want to explain to customers how their data is handled and used.<\/strong><\/p>\n<\/td>\n| \n “Communicate how data is used to customers, regulators, and partners to achieve 100% transparency.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Compliance<\/strong><\/p>\n<\/td>\n| \n Purposes pertaining to compliance, including one to alert passengers on airplanes about safety.<\/strong><\/p>\n<\/td>\n| \n “A safety demonstration will be performed on 100% of flights.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Engagement<\/strong><\/p>\n<\/td>\n| \n Measurement of audience response to your communications.
For example
\u00a0the number of queries you receive following a presentation or the typical viewing time of a promotional film<\/strong><\/p>\n<\/td>\n\n “Achieve average view time of 2 minutes.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Brand Recognition<\/strong><\/p>\n<\/td>\n| \n Recognized brands are more likely to be purchased by consumers.
The improvement of brand recognition is thus frequently an objective of marketing communication.<\/strong><\/p>\n<\/td>\n\n “Improve brand recognition to 76% of the target market.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Brand Awareness<\/strong><\/p>\n<\/td>\n| \n Brand awareness targets consumer knowledge of your goods and goes beyond simple brand identification.
As an illustration, the top-of-mind brand awareness metric counts the proportion of your target market who mentions your brand first when asked to describe a product category, like “airlines.”<\/strong><\/p>\n<\/td>\n\n “Achieve top-of-mind awareness of 20% for the category luxury hotels.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Brand Image<\/strong><\/p>\n<\/td>\n| \n Customer perception of a brand is known as brand image. a target market’s propensity to believe that a particular airline is safe, as an illustration.<\/strong><\/p>\n<\/td>\n| \n “Achieve 80% perception of safety.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Demand Generation<\/strong><\/p>\n<\/td>\n| \n The degree to which a message boosts demand for a good or service.
For Example
the income produced by customer-communicated coupons<\/strong><\/p>\n<\/td>\n\n “Achieve $4 million sales from coupon redemptions.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Conversion Rate<\/strong><\/p>\n<\/td>\n| \n The conversion rate is the proportion of site visitors who carry out the desired activity.
Like making a purchase or signing up for a loyalty program. This is a typical method of evaluating marketing messages, including advertising.<\/strong><\/p>\n<\/td>\n\n “Achieve a 7% conversion rate.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n Closing<\/strong><\/p>\n<\/td>\n| \n The ability of salespeople to close deals is frequently used to evaluate them.
A highly desired communication and interpersonal skill is the capacity to close.<\/strong><\/p>\n<\/td>\n\n “Achieve a win rate of 30% of proposals.”<\/strong><\/p>\n<\/td>\n<\/tr>\n\n| \n <\/p>\n<\/strong><\/p>\n<\/td>\n \n The reach of a message, such as advertising, is the whole population that it reaches.<\/strong><\/p>\n<\/td>\n| \n Reach 90% of the target market at least 3 times.<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54717","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 6: Purposes of communication - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 6: Purposes of communication - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 6: How to Write Corporate Communication Goals ? How to write Corporate Communication goals? Objective type What does it mean ? Goal statement Inform The most fundamental communication objective is to educate your target audience.As an illustration, consider an HR team whose aim is to notify the entire organisation of a new policy. “Communicate […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/\",\"name\":\"Lesson 6: Purposes of communication - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2026-04-03T11:47:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/strategic-communication-approaches-module-ucam-university\\\/lessons\\\/lesson-6-purposes-of-communication-4-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 6: Purposes of communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"width\":366,\"height\":104,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 6: Purposes of communication - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 6: Purposes of communication - Certifeka-edu","og_description":"Lesson 6: How to Write Corporate Communication Goals ? How to write Corporate Communication goals? Objective type What does it mean ? Goal statement Inform The most fundamental communication objective is to educate your target audience.As an illustration, consider an HR team whose aim is to notify the entire organisation of a new policy. “Communicate […]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/","og_site_name":"Certifeka-edu","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"5 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","webpage"],"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/","url":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/","name":"Lesson 6: Purposes of communication - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2026-04-03T11:47:46+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/strategic-communication-approaches-module-ucam-university\/lessons\/lesson-6-purposes-of-communication-4-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 6: Purposes of communication"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","width":366,"height":104,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/54717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=54717"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/54717\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=54717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
![\"\"](\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\")
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n