{"id":54782,"date":"2026-04-03T11:48:41","date_gmt":"2026-04-03T11:48:41","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-1phases-in-the-strategic-marketing-planning-3-2\/"},"modified":"2026-04-03T11:48:41","modified_gmt":"2026-04-03T11:48:41","slug":"lesson-1phases-in-the-strategic-marketing-planning-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-1phases-in-the-strategic-marketing-planning-3-2\/","title":{"rendered":"Lesson 1:Phases in the strategic marketing planning"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 1: Definition of Strategic Marketing
\n<\/h2>\n

Phases in the strategic marketing planning
\n<\/h3>\n

Phases involved in the strategic marketing planning process:<\/h5>\n
\n\n\t\t\t\t\t Planning phase
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
In this phase, the various aspects of an organisation, such as its strengths, weaknesses and technology are assessed. The overall state of the organisation is also presented to the management.<\/h5>\n
Planning phase includes :<\/h5>\n
SWOT analysis: This method analyses the strengths, weaknesses, opportunities and threats related to the organisation. The results of this analysis help in developing a strategic marketing proposal for the organisation.<\/h5>\n
Marketing mix strategy: Once the SWOT analysis has been conducted, a proper marketing mix strategy is then prepared. Marketing mix strategy consists of combining and analyzing a variety of components that help in strengthening a company’s brand and in selling its products or services.<\/h5>\n

\u00a0
\n\t\t\t\t\t<\/details>\n

\n\n\t\t\t\t\t Set product and marketing goals
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
Setting product goals is one of the best methods for obtaining success with new products. The product should be marketed in such a way that it becomes indispensable for the consumers.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Four P’s of marketing
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
Once the product goals are set, the four P’s of marketing; price, place, product and promotion strategy, come into the picture.<\/h5>\n

\u00a0
\n\t\t\t\t\t<\/details>\n

\n\n\t\t\t\t\t Implementation phase
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
The strategic marketing plan is implemented in this phase.<\/h5>\n

\u00a0<\/p>\n<\/details>\n

\n\n\t\t\t\t\t Executing the plan
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
The strategic marketing plan is implemented in this phase.<\/h5>\n

\u00a0<\/p>\n<\/details>\n

\n\n\t\t\t\t\t Evaluation phase
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n
In this phase, the plan is crosschecked with the product goals to determine if they are aligned. If that is not the case, the marketing team will have to edit and improve the plan until there are no deviations between the plan and the goals.<\/h5>\n

\u00a0<\/p>\n<\/details>\n

In this phase, the various aspects of an organisation, such as its strengths, weaknesses and technology are assessed. The overall state of the organisation is also presented to the management.<\/h5>\n
Planning phase includes :<\/h5>\n
SWOT analysis: This method analyses the strengths, weaknesses, opportunities and threats related to the organisation. The results of this analysis help in developing a strategic marketing proposal for the organisation.<\/h5>\n
Marketing mix strategy: Once the SWOT analysis has been conducted, a proper marketing mix strategy is then prepared. Marketing mix strategy consists of combining and analyzing a variety of components that help in strengthening a company’s brand and in selling its products or services.<\/h5>\n

\u00a0<\/p>\n

Setting product goals is one of the best methods for obtaining success with new products. The product should be marketed in such a way that it becomes indispensable for the consumers.<\/h5>\n
Once the product goals are set, the four P’s of marketing; price, place, product and promotion strategy, come into the picture.<\/h5>\n

\u00a0<\/p>\n

The strategic marketing plan is implemented in this phase.<\/h5>\n

\u00a0<\/p>\n

The strategic marketing plan is implemented in this phase.<\/h5>\n

\u00a0<\/p>\n

In this phase, the plan is crosschecked with the product goals to determine if they are aligned. If that is not the case, the marketing team will have to edit and improve the plan until there are no deviations between the plan and the goals.<\/h5>\n

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