{"id":54800,"date":"2026-04-03T11:48:42","date_gmt":"2026-04-03T11:48:42","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/"},"modified":"2026-04-03T11:48:42","modified_gmt":"2026-04-03T11:48:42","slug":"lesson-2-examples-of-the-best-vision-statements-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/","title":{"rendered":"Lesson 2: Examples of the Best Vision Statements"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Corporate Strategy VS. Marketing Strategy
\n<\/h2>\n

Examples of the Best Vision Statements
\n<\/h3>\n
\n\n\t\t\t\t\t Walmart
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

    \n
  • \n\t\t\t\t\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To become the worldwide leader of all retailing.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
    \n\n\t\t\t\t\t Ikea
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t<\/path><\/svg>
    \n\t\t\t\t\t\t<\/summary>\n

    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

      \n
    • \n\t\t\t\t\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t\t\t\t\tTheir vision is to “Create better everyday lives for as many people as possible.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
      \n\n\t\t\t\t\t Unilever
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t<\/path><\/svg>
      \n\t\t\t\t\t\t<\/summary>\n

      \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

        \n
      • \n\t\t\t\t\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To make sustainable living commonplace.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
        \n\n\t\t\t\t\t Asos
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t<\/path><\/svg>
        \n\t\t\t\t\t\t<\/summary>\n

        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

          \n
        • \n\t\t\t\t\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To be the go-to fashion destination for 20-somethings, globally.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
          \n\n\t\t\t\t\t Amazon
          \n\t\t\t<\/path><\/svg>
          \n\t\t\t<\/path><\/svg>
          \n\t\t\t\t\t\t<\/summary>\n

          \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

            \n
          • \n\t\t\t\t\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To be the world’s most customer-centric company.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
            \n\n\t\t\t\t\t NIKE
            \n\t\t\t<\/path><\/svg>
            \n\t\t\t<\/path><\/svg>
            \n\t\t\t\t\t\t<\/summary>\n

            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

              \n
            • \n\t\t\t\t\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To bring inspiration and innovation to every athlete in the world.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n
              \n\n\t\t\t\t\t P&G
              \n\t\t\t<\/path><\/svg>
              \n\t\t\t<\/path><\/svg>
              \n\t\t\t\t\t\t<\/summary>\n

              \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                \n
              • \n\t\t\t\t\t\t\t<\/path><\/svg>
                \n\t\t\t\t\t\t\t\t\t\tTheir vision is “Be, and be recognized as, the best consumer products and services company in the world.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<\/details>\n

                \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                  \n
                • \n\t\t\t\t\t\t\t<\/path><\/svg>
                  \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To become the worldwide leader of all retailing.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                  \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                    \n
                  • \n\t\t\t\t\t\t\t<\/path><\/svg>
                    \n\t\t\t\t\t\t\t\t\t\tTheir vision is to “Create better everyday lives for as many people as possible.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                    \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                      \n
                    • \n\t\t\t\t\t\t\t<\/path><\/svg>
                      \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To make sustainable living commonplace.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                      \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                        \n
                      • \n\t\t\t\t\t\t\t<\/path><\/svg>
                        \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To be the go-to fashion destination for 20-somethings, globally.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                        \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                          \n
                        • \n\t\t\t\t\t\t\t<\/path><\/svg>
                          \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To be the world’s most customer-centric company.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                          \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                            \n
                          • \n\t\t\t\t\t\t\t<\/path><\/svg>
                            \n\t\t\t\t\t\t\t\t\t\tTheir vision is “To bring inspiration and innovation to every athlete in the world.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n

                            \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

                              \n
                            • \n\t\t\t\t\t\t\t<\/path><\/svg>
                              \n\t\t\t\t\t\t\t\t\t\tTheir vision is “Be, and be recognized as, the best consumer products and services company in the world.”\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54800","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: Examples of the Best Vision Statements - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Examples of the Best Vision Statements - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Corporate Strategy VS. Marketing Strategy Examples of the Best Vision Statements Walmart Their vision is “To become the worldwide leader of all retailing.” Ikea Their vision is to “Create better everyday lives for as many people as possible.” Unilever Their vision is “To make sustainable living commonplace.” Asos Their vision is “To be […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/\",\"name\":\"Lesson 2: Examples of the Best Vision Statements - Certifeka-edu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"datePublished\":\"2026-04-03T11:48:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/#breadcrumb\"},\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logos-png-01-296x57-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-2-examples-of-the-best-vision-statements-3-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons\",\"item\":\"https:\\\/\\\/certifeka-edu.com\\\/lesson\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lesson 2: Examples of the Best Vision Statements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#website\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"name\":\"certifeka\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/certifeka-edu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ar\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#organization\",\"name\":\"certifeka\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ar\",\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/certifeka-edu.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-certifeka-removebg-preview.png\",\"width\":366,\"height\":104,\"caption\":\"certifeka\"},\"image\":{\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesson 2: Examples of the Best Vision Statements - Certifeka-edu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/","og_locale":"ar_AR","og_type":"article","og_title":"Lesson 2: Examples of the Best Vision Statements - Certifeka-edu","og_description":"Lesson 2: Corporate Strategy VS. Marketing Strategy Examples of the Best Vision Statements Walmart Their vision is “To become the worldwide leader of all retailing.” Ikea Their vision is to “Create better everyday lives for as many people as possible.” Unilever Their vision is “To make sustainable living commonplace.” Asos Their vision is “To be […]","og_url":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/","og_site_name":"Certifeka-edu","og_image":[{"url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631":"4 \u062f\u0642\u0627\u0626\u0642"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","webpage"],"@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/","url":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/","name":"Lesson 2: Examples of the Best Vision Statements - Certifeka-edu","isPartOf":{"@id":"https:\/\/certifeka-edu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/#primaryimage"},"image":{"@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/#primaryimage"},"thumbnailUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","datePublished":"2026-04-03T11:48:42+00:00","breadcrumb":{"@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/#breadcrumb"},"inLanguage":"ar","potentialAction":[{"@type":"ReadAction","target":["https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/"]}]},{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/#primaryimage","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/certifeka-edu.com\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-examples-of-the-best-vision-statements-3-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/certifeka-edu.com\/"},{"@type":"ListItem","position":2,"name":"Lessons","item":"https:\/\/certifeka-edu.com\/lesson\/"},{"@type":"ListItem","position":3,"name":"Lesson 2: Examples of the Best Vision Statements"}]},{"@type":"WebSite","@id":"https:\/\/certifeka-edu.com\/#website","url":"https:\/\/certifeka-edu.com\/","name":"certifeka","description":"","publisher":{"@id":"https:\/\/certifeka-edu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/certifeka-edu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ar"},{"@type":"Organization","@id":"https:\/\/certifeka-edu.com\/#organization","name":"certifeka","url":"https:\/\/certifeka-edu.com\/","logo":{"@type":"ImageObject","inLanguage":"ar","@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/","url":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","contentUrl":"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/03\/cropped-certifeka-removebg-preview.png","width":366,"height":104,"caption":"certifeka"},"image":{"@id":"https:\/\/certifeka-edu.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/54800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/comments?post=54800"}],"version-history":[{"count":0,"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/lesson\/54800\/revisions"}],"wp:attachment":[{"href":"https:\/\/certifeka-edu.com\/ar\/wp-json\/wp\/v2\/media?parent=54800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}