{"id":54802,"date":"2026-04-03T11:48:42","date_gmt":"2026-04-03T11:48:42","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-2-the-7-steps-to-setting-s-m-a-r-t-e-r-goals-2-3-2\/"},"modified":"2026-04-03T11:48:42","modified_gmt":"2026-04-03T11:48:42","slug":"lesson-2-the-7-steps-to-setting-s-m-a-r-t-e-r-goals-2-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-the-7-steps-to-setting-s-m-a-r-t-e-r-goals-2-3-2\/","title":{"rendered":"Lesson 2: The 7 Steps to Setting S.M.A.R.T.E.R. Goals"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 2: Corporate Strategy VS. Marketing Strategy
\n<\/h2>\n

The 7 Steps to Setting S.M.A.R.T.E.R. Goals<\/h3>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

As you look at the acronym for S.M.A.R.T.E.R. goals, it’s clear to see that there are seven steps since there are 7 letters in the word.<\/h5>\n
\n\n\t\t\t\t\t Step 1: “S” Specific
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The first step in setting S.M.A.R.T.E.R. goals is to be specific — very specific. The more specific you are about your goals, the better and more able you’ll be to accomplish them no matter what method you use. This means that you don’t just say you want to make more money or lose more weight, you have to say exactly how much money you want to make or how much weight you want to lose. You have to put a real and exact figure on it. Make it measurable.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 2: “M” Measurable
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The second step in setting S.M.A.R.T.E.R. goals is to set goals that are measurable enough to you that you’ll get out there and do whatever it takes to achieve them. This is the “why” in goal setting that I discussed in a prior post. When your goals have a deep enough measure to you, you’ll do whatever it takes to achieve them.
People don’t want more money because they want more paper with deceased notables on them.
No, they want more money because of what that money will bring them: time, freedom, family, security, contribution, and so on.
You have to attribute a strong enough measure to your goals, beyond being just specific about them.
Next to your specific goal, write out what that goal means to you and make sure that it’s something important.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 3: “A” Achievable
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The third step in setting S.M.A.R.T.E.R. goals is to set goals that are Achievable. Now, there’s certainly a school of thought out there that says that you can accomplish whatever you want, whenever you want it. But, when you’re setting goals, especially when they’re short-term goals (i.e. within 1 year), make sure that they’re achievable.
This doesn’t mean that you can’t shoot for the stars in your long-term plans, such as 5 years down the road or even 10 years down the road.
It just means that you have to pick goals that you can achieve in the short term.
Achievable Example ,
if you’ve never made more than $100,000 in a year, don’t say that you’re going to be a billionaire in the span of one year.
Set goals that you can actually achieve so that you build on your momentum.
Your short-term goals should be something within your reach, but not so easily attainable that they won’t take much work or effort on your part.
This will also help you to build that all-important momentum.
Once you achieve your year-long goals, you can broaden those into much greater hopes and dreams down the road<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 4: “R” Relevant
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The fourth step in setting S.M.A.R.T.E.R. goals is to set goals that are relevant to your life. This means that the goals should be in line with and in harmony with what you actually want out of life; they should match up with your core values. If your core values are contradicting your goals, then you’ll find yourself merely getting frustrated and giving up.
When you set goals that are relevant, you have to dig deep down inside and truly understand what you want out of life.
If one of your core values is freedom, then setting goals that have you bound to a desk most of the year won’t help you to live a fulfilled life.
Remember, your goals shouldn’t be designed with the notion of succeeding to be happy, but rather, with happily succeeding. Set goals that are relevant and in line with what you truly want out of life.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 5: “T” Time-Bound
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The fifth step in setting S.M.A.R.T.E.R. goals is to ensure that they’re time-bound goals. You have to set an exact date on when you plan to achieve these goals. Focus on goals that are in 3-month intervals. If you plan to achieve a 50-pound weight loss in one year, then break that down into 3-month intervals. That’s 12.5 pounds every three months.
When your goals are time-bound, they’re measurable, and you should hold yourself accountable by measuring those goals on a daily, weekly, and monthly basis.
How close are you to achieving your goals? How much further did you get from achieving your goals? Without making your goals time-bound and measurable, you won’t be able to see your progress.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 6: “E” Evaluate
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The sixth step in setting goals using the S.M.AR.T.E.R. Method is to ensure that your goals are evaluated. By evaluating your goals every single day, you’ll be much more likely to achieve them. Why is that? Well, long-term goals (and also goals that are 3 months or 6 months out), can easily be ignored if they aren’t evaluated every single day.
Make sure that you set up a system for evaluating your goals and you make the evaluation of your goals habitual.
Don’t ignore this all-important step. Your mind has a very clever way of allowing you to ignore your goals by pushing you into emotion-numbing behaviors when those goals aren’t closely evaluated.<\/h5>\n<\/details>\n
\n\n\t\t\t\t\t Step 7: “R” Readjust
\n\t\t\t<\/path><\/svg>
\n\t\t\t<\/path><\/svg>
\n\t\t\t\t\t\t<\/summary>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The final step in setting goals with the S.M.A.R.T.E.R. method is to Re-adjust your approach. If, for example, you find yourself pursuing a goal but continuously hitting a brick wall, readjust your method and techniques. For example, when a plane has a goal of flying from LAX to MIA, it has to constantly evaluate its progress and readjust its approach to ensure that it reaches its target.
The plane constantly evaluates and readjusts until it arrives in MIA.
You should be doing the same for your goals.
Readjust doesn’t mean that you have to throw your goals out and start all over.
What it means is that you have to try different approaches until you find yourself getting closer and closer to your goals.
That’s why constant evaluation on a daily basis is so important. If you don’t evaluate you can’t measure your progress.<\/h5>\n<\/details>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The first step in setting S.M.A.R.T.E.R. goals is to be specific — very specific. The more specific you are about your goals, the better and more able you’ll be to accomplish them no matter what method you use. This means that you don’t just say you want to make more money or lose more weight, you have to say exactly how much money you want to make or how much weight you want to lose. You have to put a real and exact figure on it. Make it measurable.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The second step in setting S.M.A.R.T.E.R. goals is to set goals that are measurable enough to you that you’ll get out there and do whatever it takes to achieve them. This is the “why” in goal setting that I discussed in a prior post. When your goals have a deep enough measure to you, you’ll do whatever it takes to achieve them.
People don’t want more money because they want more paper with deceased notables on them.
No, they want more money because of what that money will bring them: time, freedom, family, security, contribution, and so on.
You have to attribute a strong enough measure to your goals, beyond being just specific about them.
Next to your specific goal, write out what that goal means to you and make sure that it’s something important.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The third step in setting S.M.A.R.T.E.R. goals is to set goals that are Achievable. Now, there’s certainly a school of thought out there that says that you can accomplish whatever you want, whenever you want it. But, when you’re setting goals, especially when they’re short-term goals (i.e. within 1 year), make sure that they’re achievable.
This doesn’t mean that you can’t shoot for the stars in your long-term plans, such as 5 years down the road or even 10 years down the road.
It just means that you have to pick goals that you can achieve in the short term.
Achievable Example ,
if you’ve never made more than $100,000 in a year, don’t say that you’re going to be a billionaire in the span of one year.
Set goals that you can actually achieve so that you build on your momentum.
Your short-term goals should be something within your reach, but not so easily attainable that they won’t take much work or effort on your part.
This will also help you to build that all-important momentum.
Once you achieve your year-long goals, you can broaden those into much greater hopes and dreams down the road<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The fourth step in setting S.M.A.R.T.E.R. goals is to set goals that are relevant to your life. This means that the goals should be in line with and in harmony with what you actually want out of life; they should match up with your core values. If your core values are contradicting your goals, then you’ll find yourself merely getting frustrated and giving up.
When you set goals that are relevant, you have to dig deep down inside and truly understand what you want out of life.
If one of your core values is freedom, then setting goals that have you bound to a desk most of the year won’t help you to live a fulfilled life.
Remember, your goals shouldn’t be designed with the notion of succeeding to be happy, but rather, with happily succeeding. Set goals that are relevant and in line with what you truly want out of life.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The fifth step in setting S.M.A.R.T.E.R. goals is to ensure that they’re time-bound goals. You have to set an exact date on when you plan to achieve these goals. Focus on goals that are in 3-month intervals. If you plan to achieve a 50-pound weight loss in one year, then break that down into 3-month intervals. That’s 12.5 pounds every three months.
When your goals are time-bound, they’re measurable, and you should hold yourself accountable by measuring those goals on a daily, weekly, and monthly basis.
How close are you to achieving your goals? How much further did you get from achieving your goals? Without making your goals time-bound and measurable, you won’t be able to see your progress.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The sixth step in setting goals using the S.M.AR.T.E.R. Method is to ensure that your goals are evaluated. By evaluating your goals every single day, you’ll be much more likely to achieve them. Why is that? Well, long-term goals (and also goals that are 3 months or 6 months out), can easily be ignored if they aren’t evaluated every single day.
Make sure that you set up a system for evaluating your goals and you make the evaluation of your goals habitual.
Don’t ignore this all-important step. Your mind has a very clever way of allowing you to ignore your goals by pushing you into emotion-numbing behaviors when those goals aren’t closely evaluated.<\/h5>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The final step in setting goals with the S.M.A.R.T.E.R. method is to Re-adjust your approach. If, for example, you find yourself pursuing a goal but continuously hitting a brick wall, readjust your method and techniques. For example, when a plane has a goal of flying from LAX to MIA, it has to constantly evaluate its progress and readjust its approach to ensure that it reaches its target.
The plane constantly evaluates and readjusts until it arrives in MIA.
You should be doing the same for your goals.
Readjust doesn’t mean that you have to throw your goals out and start all over.
What it means is that you have to try different approaches until you find yourself getting closer and closer to your goals.
That’s why constant evaluation on a daily basis is so important. If you don’t evaluate you can’t measure your progress.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54802","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: The 7 Steps to Setting S.M.A.R.T.E.R. Goals - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-the-7-steps-to-setting-s-m-a-r-t-e-r-goals-2-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: The 7 Steps to Setting S.M.A.R.T.E.R. Goals - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Corporate Strategy VS. 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