{"id":54833,"date":"2026-04-03T11:48:44","date_gmt":"2026-04-03T11:48:44","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-5the-marketing-mix-promotion-3-2\/"},"modified":"2026-04-03T11:48:44","modified_gmt":"2026-04-03T11:48:44","slug":"lesson-5the-marketing-mix-promotion-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-5the-marketing-mix-promotion-3-2\/","title":{"rendered":"Lesson 5:The marketing mix – Promotion"},"content":{"rendered":"

\n Lesson 5: The Marketing Mix
\n<\/h3>\n

\n The Marketing Mix \u2013 Promotion
\n<\/h4>\n

\n We have a fantastic product, at an appealing price, available in all the right places, but how do customers know this? Promotion in our marketing mix is about communicating messages to customers, whichever stage they are in the buyer journey, to generate awareness, interest, desire or action.\n<\/p>\n

\n If your customer is a regular on Instagram, then that\u2019s where you need to be talking to them! The decisions to be made in this element of the marketing mix concern which intermediaries (if any) will be involved in the distribution chain and also the logistics behind getting the product or service to the end customer, including storage and transportation.\n<\/p>\n

\n This doesn\u2019t just apply to customers. Communicate to other stakeholders too, like shareholders and the wider public, to build the company\u2019s reputation.\n<\/p>\n

\n The same principles apply \u2014 choose the right tools and media that fit with what you are trying to achieve.<\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54833","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 5:The marketing mix - Promotion - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-5the-marketing-mix-promotion-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 5:The marketing mix - Promotion - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 5: The Marketing Mix The Marketing Mix \u2013 Promotion We have a fantastic product, at an appealing price, available in all the right places, but how do customers know this? 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