{"id":54855,"date":"2026-04-03T11:48:45","date_gmt":"2026-04-03T11:48:45","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-7-digital-marketing-definition-aspect-3-2\/"},"modified":"2026-04-03T11:48:45","modified_gmt":"2026-04-03T11:48:45","slug":"lesson-7-digital-marketing-definition-aspect-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-7-digital-marketing-definition-aspect-3-2\/","title":{"rendered":"Lesson 7: Digital Marketing: Definition &#038; Aspect"},"content":{"rendered":"<h3 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:800;font-size:clamp(1.3rem,1.1rem+1vw,1.8rem);margin-bottom:8px\">\n  Lesson 6: Customer Relationship Management<br \/>\n<\/h3>\n<h4 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:700;font-size:clamp(1.1rem,1rem+0.4vw,1.4rem);margin-top:0;margin-bottom:10px\">\n  Digital Marketing<br \/>\n<\/h4>\n<h5 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:700;font-size:clamp(1rem,0.9rem+0.3vw,1.2rem);margin-top:12px;margin-bottom:6px\">\n  Definition &amp; Aspect<br \/>\n<\/h5>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.3vw,1.1rem);line-height:1.75;color:#1f2937;margin-bottom:10px\">\n  Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and E-marketing.<br \/>\n  It also covers almost any type of marketing that involves a digital interface \u2014 everything is grouped together under this single umbrella.\n<\/p>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.3vw,1.1rem);line-height:1.75;color:#1f2937;margin-bottom:10px\">\n  Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.<br \/>\n  Others, like electronic billboards or even TV commercials, may become outdated, offering high costs and lower payoff compared to newer types of internet marketing.\n<\/p>\n<p style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.3vw,1.1rem);line-height:1.75;color:#1f2937;margin-bottom:10px\">\n  Note that not everyone who says they\u2019re a digital marketer will have experience in every aspect of digital marketing.<br \/>\n  Many SEO experts or PPC agencies advertise themselves as digital marketers but have never rented out a billboard or purchased a commercial spot on a podcast.\n<\/p>\n<h5 style=\"color:#01185c;font-family:'GT Walsheim Pro','Cairo',sans-serif;font-weight:700;font-size:clamp(1rem,0.9rem+0.3vw,1.2rem);margin-top:14px;margin-bottom:6px\">\n  Examples of Tactics &amp; Focal Points in Digital Marketing<br \/>\n<\/h5>\n<ul style=\"font-family:'GT Walsheim Pro','Cairo',sans-serif;font-size:clamp(1rem,0.95rem+0.3vw,1.1rem);line-height:1.65;color:#1f2937;margin-left:1.2rem;padding-left:.8rem;list-style-type:disc\">\n<li>Mobile apps for your business and related push notifications.<\/li>\n<li>Electronic billboards.<\/li>\n<li>In-app PPC ads.<\/li>\n<li>Databases that contain market research or audience information.<\/li>\n<li>TV commercials.<\/li>\n<\/ul>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54855","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 7: Digital Marketing: Definition &amp; Aspect - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-7-digital-marketing-definition-aspect-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 7: Digital Marketing: Definition &amp; Aspect - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 6: Customer Relationship Management Digital Marketing Definition &amp; Aspect Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and E-marketing. It also covers almost any type of marketing that involves a digital interface \u2014 everything is grouped together under this single umbrella. 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