{"id":54905,"date":"2026-04-03T11:48:47","date_gmt":"2026-04-03T11:48:47","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-6-strategic-brand-management-3-2\/"},"modified":"2026-04-03T11:48:47","modified_gmt":"2026-04-03T11:48:47","slug":"lesson-6-strategic-brand-management-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-6-strategic-brand-management-3-2\/","title":{"rendered":"Lesson 6: Strategic Brand Management"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Lesson 6: Budgeting
\n<\/h2>\n

Budgeting<\/h3>\n

The marketing budget sets out how much money is allocated to the marketing function and how it is intended to spend it<\/h5>\n
The size of the marketing budget can be determined in several ways.<\/h5>\n
for example: According to the marketing objectives (e.g. what management expects they need to spend to achieve the objectives)<\/h5>\n
In line with market and competitor averages (e.g. some as a proportion of revenues)<\/h5>\n
Based on the previous year, adjusted for known changes in the marketing programme<\/h5>\n
Which ever approach is taken, it is important that a marketing budget includes an element of contingency (a safety buffer) to allow the business to respond to unexpected events or opportunities.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54905","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 6: Strategic Brand Management - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-6-strategic-brand-management-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 6: Strategic Brand Management - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 6: Budgeting Budgeting The marketing budget sets out how much money is allocated to the marketing function and how it is intended to spend it The size of the marketing budget can be determined in several ways. for example: According to the marketing objectives (e.g. what management expects they need to spend to achieve […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-6-strategic-brand-management-3-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Certifeka-edu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"webpage\"],\"@id\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-6-strategic-brand-management-3-2\\\/\",\"url\":\"https:\\\/\\\/certifeka-edu.com\\\/programs\\\/integrated-marketing-strategies-module-ucam-university\\\/lessons\\\/lesson-6-strategic-brand-management-3-2\\\/\",\"name\":\"Lesson 6: Strategic Brand Management - 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