{"id":54965,"date":"2026-04-03T11:48:49","date_gmt":"2026-04-03T11:48:49","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-2-the-relative-power-of-other-stakeholders-3-2-2\/"},"modified":"2026-04-03T11:48:49","modified_gmt":"2026-04-03T11:48:49","slug":"lesson-2-the-relative-power-of-other-stakeholders-3-2-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-the-relative-power-of-other-stakeholders-3-2-2\/","title":{"rendered":"Lesson 2: The Relative Power of Other Stakeholders"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 2: Macro Environmental scanning &#8211; Part One<\/h2>\n<h3 style=\"text-align: center;\">The Relative Power of Other Stakeholders<\/h3>\n<h5 id=\"el_1730053255043_338\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">A sixth force should be added to Porter&#8217;s list to include a variety of stakeholder groups from the task environment. Some of these groups are governments (if not explicitly included elsewhere), local communities, creditors (if not included with suppliers), trade associations, special-interest groups, unions (if not included with suppliers), shareholders, and complementors.<\/h5>\n<h5 tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">According to Andy Grove, Chairman and past CEO of Intel, a complement is a company (e.g., Microsoft) or an industry whose product works well with a firm&#8217;s (e.g., Intel&#8217;s) product and without which the product would lose much of its value.62 The importance of these stakeholders varies by industry.<\/h5>\n<h5 tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">For example, environmental groups in Maine, Michigan, Oregon, and Iowa successfully fought to pass bills outlawing disposable bottles and cans, This effectively raised costs across the board, with the most impact on the marginal producers who could not internally absorb all these costs. The traditionally strong power of national unions in the United States&#8217; auto and railroad industries have effectively raised costs throughout these industries but is of little importance in computer software.<\/h5>\n<h5><b>To use the model, start by looking at each of the five forces in turn, and how they apply in your industry.<\/b><\/h5>\n<p>\u00a0<\/p>\n<p>Ask yourself the following questions:<\/p>\n<ul>\n<li>\n<h5>Is rivalry between competitors intense or do you tend to retain customers relatively easily?<\/h5>\n<\/li>\n<li>\n<h5>Do you have lots of suppliers to choose from or do you rely heavily on a small group of suppliers?<\/h5>\n<\/li>\n<li>\n<h5>Is buyer power high or low?<\/h5>\n<\/li>\n<li>\n<h5>Would buyers find it easy to substitute your product or service?<\/h5>\n<\/li>\n<li id=\"el_1736591820274_406\" tabindex=\"0\" data-element-id=\"ebookHeading4\" data-node-type=\"text\">\n<h5>Do new competitors find it easy to enter the market or is it difficult?<\/h5>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54965","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 2: The Relative Power of Other Stakeholders - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-2-the-relative-power-of-other-stakeholders-3-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: The Relative Power of Other Stakeholders - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Macro Environmental scanning &#8211; Part One The Relative Power of Other Stakeholders A sixth force should be added to Porter&#8217;s list to include a variety of stakeholder groups from the task environment. 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