{"id":54971,"date":"2026-04-03T11:48:50","date_gmt":"2026-04-03T11:48:50","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/strategic-marketing-module-2\/lessons\/lesson-3-types-of-market-research-3-2-2\/"},"modified":"2026-04-03T11:48:50","modified_gmt":"2026-04-03T11:48:50","slug":"lesson-3-types-of-market-research-3-2-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-3-types-of-market-research-3-2-2\/","title":{"rendered":"Lesson 3: Types of Market Research"},"content":{"rendered":"<p><img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 3: Micro Environmental scanning<\/h2>\n<h3 style=\"text-align: center;\">Types of Market Research<\/h3>\n<h5 id=\"el_1730053255043_338\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookMainTextVeryLarge\" data-node-type=\"text\">Market Research Methods and Examples whether an organisation or business wishes to know the purchase behavior of consumers or the likelihood of consumers paying a certain cost for a product, market research helps in drawing meaningful conclusions.<\/h5>\n<h5>Depending on the methods and tools required, the following are the types:\u00a0<\/h5>\n<h4 id=\"el_1736595685686_356\" style=\"text-align: center;\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookHeading4\" data-node-type=\"text\">Primary Market Research\u00a0<\/h4>\n<h4 id=\"el_1736595685687_359\" style=\"text-align: center;\" tabindex=\"0\" contenteditable=\"\" data-element-id=\"ebookHeading4\" data-node-type=\"text\">Secondary Market Research<\/h4>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-54971","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 3: Types of Market Research - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/integrated-marketing-strategies-module-ucam-university\/lessons\/lesson-3-types-of-market-research-3-2-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: Types of Market Research - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Micro Environmental scanning Types of Market Research Market Research Methods and Examples whether an organisation or business wishes to know the purchase behavior of consumers or the likelihood of consumers paying a certain cost for a product, market research helps in drawing meaningful conclusions. 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