{"id":55106,"date":"2026-04-03T11:50:02","date_gmt":"2026-04-03T11:50:02","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-module-2\/lessons\/lesson-3-how-to-conduct-a-competitive-analysis-3-2\/"},"modified":"2026-04-03T11:50:02","modified_gmt":"2026-04-03T11:50:02","slug":"lesson-3-how-to-conduct-a-competitive-analysis-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-managers-module-ucam-university\/lessons\/lesson-3-how-to-conduct-a-competitive-analysis-3-2\/","title":{"rendered":"Lesson 3: How to conduct A competitive analysis?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Lesson 3: Tools to collect information for Strategic Development<\/h2>\n<h3>How to conduct A competitive analysis?<\/h3>\n<details id=\"e-n-accordion-item-4650\" open>\n<summary data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4650\" >\n\t\t\t\t\t  Identify your competitors:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>The first step is to identify your direct and indirect competitors. Your direct competitors are the companies that provide similar products or services to yours, while your indirect competitors are the ones that offer substitute products or services that can meet the same customer needs.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4651\" >\n<summary data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4651\" >\n\t\t\t\t\t Gather information:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Once you have identified your competitors, gather as much information as possible about them. This includes their product or service offerings, pricing, marketing and sales strategies, customer base, strengths and weaknesses, and market share.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4652\" >\n<summary data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4652\" >\n\t\t\t\t\t  Analyse their products or services:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Analyse the features and benefits of your competitors&#8217; products or services. Identify what sets them apart from yours, and what customer needs they are addressing that you may be missing.\u00a0<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4653\" >\n<summary data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4653\" >\n\t\t\t\t\t Analyse their pricing strategy:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Examine your competitors&#8217; pricing strategy, and compare it with yours. Determine whether they are pricing their products or services higher or lower than yours, and what factors may be driving their pricing decisions.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4654\" >\n<summary data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4654\" >\n\t\t\t\t\t  Analyse their marketing and sales strategies:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Study your competitors&#8217; marketing and sales strategies, including their advertising, promotions, and social media presence. Identify what channels they are using to reach their customers, and how effective they are.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4655\" >\n<summary data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4655\" >\n\t\t\t\t\t  Analyse their customer base:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Look at your competitors&#8217; customer base, and determine who they are targeting. Identify their strengths and weaknesses in attracting and retaining customers, and determine how you can improve your own customer base.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4656\" >\n<summary data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4656\" >\n\t\t\t\t\t  Analyse their strengths and weaknesses:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Identify your competitors&#8217; strengths and weaknesses, and compare them with your own. Determine where your competitors have an advantage over you, and where you have an advantage over them.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4657\" >\n<summary data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4657\" >\n\t\t\t\t\t Identify opportunities and threats<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Use the information you have gathered to identify opportunities and threats in the market. Determine how you can leverage your strengths to take advantage of these opportunities, and how you can mitigate the threats.<\/h5>\n<\/details>\n<details id=\"e-n-accordion-item-4658\" >\n<summary data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4658\" >\n\t\t\t\t\t  Develop a plan:<br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t<svg aria-hidden=\"true\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><br \/>\n\t\t\t\t\t\t<\/summary>\n<h5>Develop a plan to address the opportunities and threats you have identified. Determine what actions you need to take to improve your competitive position, and how you can differentiate yourself from your competitors.<\/h5>\n<\/details>\n<h5>The first step is to identify your direct and indirect competitors. Your direct competitors are the companies that provide similar products or services to yours, while your indirect competitors are the ones that offer substitute products or services that can meet the same customer needs.<\/h5>\n<h5>Once you have identified your competitors, gather as much information as possible about them. This includes their product or service offerings, pricing, marketing and sales strategies, customer base, strengths and weaknesses, and market share.<\/h5>\n<h5>Analyse the features and benefits of your competitors&#8217; products or services. Identify what sets them apart from yours, and what customer needs they are addressing that you may be missing.\u00a0<\/h5>\n<h5>Examine your competitors&#8217; pricing strategy, and compare it with yours. Determine whether they are pricing their products or services higher or lower than yours, and what factors may be driving their pricing decisions.<\/h5>\n<h5>Study your competitors&#8217; marketing and sales strategies, including their advertising, promotions, and social media presence. Identify what channels they are using to reach their customers, and how effective they are.<\/h5>\n<h5>Look at your competitors&#8217; customer base, and determine who they are targeting. Identify their strengths and weaknesses in attracting and retaining customers, and determine how you can improve your own customer base.<\/h5>\n<h5>Identify your competitors&#8217; strengths and weaknesses, and compare them with your own. Determine where your competitors have an advantage over you, and where you have an advantage over them.<\/h5>\n<h5>Use the information you have gathered to identify opportunities and threats in the market. Determine how you can leverage your strengths to take advantage of these opportunities, and how you can mitigate the threats.<\/h5>\n<h5>Develop a plan to address the opportunities and threats you have identified. Determine what actions you need to take to improve your competitive position, and how you can differentiate yourself from your competitors.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-55106","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 3: How to conduct A competitive analysis? - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-managers-module-ucam-university\/lessons\/lesson-3-how-to-conduct-a-competitive-analysis-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 3: How to conduct A competitive analysis? - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 3: Tools to collect information for Strategic Development How to conduct A competitive analysis? 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Identify your competitors: The first step is to identify your direct and indirect competitors. 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