{"id":55230,"date":"2026-04-03T11:50:07","date_gmt":"2026-04-03T11:50:07","guid":{"rendered":"https:\/\/certifeka-edu.com\/programs\/research-for-strategic-development-module-2\/lessons\/lesson-2-application-of-qualitative-data-analysis-on-businesses-case-study-3-2\/"},"modified":"2026-04-03T11:50:07","modified_gmt":"2026-04-03T11:50:07","slug":"lesson-2-application-of-qualitative-data-analysis-on-businesses-case-study-3-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-managers-module-ucam-university\/lessons\/lesson-2-application-of-qualitative-data-analysis-on-businesses-case-study-3-2\/","title":{"rendered":"Lesson 2: Application of qualitative data analysis on businesses (Case study)"},"content":{"rendered":"
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Lesson 2: Data Analysis \n<\/h2>\n
Application of qualitative data analysis on businesses (Case study)<\/h3>\n
ZARA’s use of (PDAs) personal digital assistants<\/h5>\n
Zara has become the largest and most successful clothing store in the world.<\/h5>\n
They are able to reach the top of the list due to its sustainable competitive advantage.<\/h5>\n
Zara frequently collects customers’ feedback on what they like, using the help of store managers located across the globe, relaying that feedback to their headquarters facility in La Coruna, Spain in order to update their manufacturing accordingly.<\/h5>\n
Zara’s average time to manufacture new style clothes is just 15 days, whereas other brands manufacture their new styles once or twice per season.<\/h5>\n
This ensures all their designs are up-to-date and fashionable, as well as making it almost impossible for other brands to copy Zara’s designs<\/h5>\n
Zara is able to keep up with the fashion game and maintain its competitive advantage with the help of technology and information systems.<\/h5>\n
Zara has been a pioneer in the use of personal digital assistants (PDAs) in the fashion business.<\/h5>\n
Using PDAs, the staff regularly ask for customers’ feedback on what they liked or not, their choice of design, color, fabric, and anything that could give an insight into the customer’s preference and style.<\/h5>\n
Employees would also use these PDAs to quickly check item size availability in the store<\/h5>\n
The biggest reason why Zara is more successful than Gap or any of its competitors is that they do not rely on guesswork to understand what the customer needs.<\/h5>\n
Zara designs its clothes based on the data accumulated rather than merely guessing what the masses want.<\/h5>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-55230","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 2: Application of qualitative data analysis on businesses (Case study) - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/research-for-managers-module-ucam-university\/lessons\/lesson-2-application-of-qualitative-data-analysis-on-businesses-case-study-3-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 2: Application of qualitative data analysis on businesses (Case study) - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 2: Data Analysis Application of qualitative data analysis on businesses (Case study) ZARA’s use of (PDAs) personal digital assistants Zara has become the largest and most successful clothing store in the world. 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