{"id":9626,"date":"2025-04-11T03:23:50","date_gmt":"2025-04-11T03:23:50","guid":{"rendered":"https:\/\/certifeka.com\/new\/test\/programs\/new-course\/lessons\/lesson-7developing-an-internal-communication-strategy\/"},"modified":"2025-07-20T18:03:13","modified_gmt":"2025-07-20T18:03:13","slug":"lesson-110-interesting-facts-about-corporate-communications","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-110-interesting-facts-about-corporate-communications\/","title":{"rendered":"Lesson 1:10 Interesting Facts About Corporate Communications"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9626\" class=\"elementor elementor-9626\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65617d5 e-flex e-con-boxed e-con e-parent\" data-id=\"65617d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64bf8ea e-con-full e-flex e-con e-child\" data-id=\"64bf8ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2dfff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fa2dfff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"96\" height=\"114\" src=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png\" class=\"attachment-large size-large wp-image-16861\" alt=\"\" srcset=\"https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1.png 96w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-10x12.png 10w, https:\/\/certifeka-edu.com\/wp-content\/uploads\/2025\/04\/logos-png-01-296x57-1-42x50.png 42w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f3a170 e-con-full e-flex e-con e-child\" data-id=\"1f3a170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b5a36 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"55b5a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lesson 1 : Characteristics of Corporate Communication\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0779697 e-flex e-con-boxed e-con e-parent\" data-id=\"0779697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ca86b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b5ca86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #000080;\">Method of communication<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6730793 e-flex e-con-boxed e-con e-parent\" data-id=\"6730793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc53629 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"cc53629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-cc53629\">\n\t\t\t\t60% of companies don't have a long-term strategy for their internal communications\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-cc53629\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"60\" aria-valuetext=\"60% (don&#039;t have a long-term strategy)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"60\">\n\t\t\t\t<span class=\"elementor-progress-text\">don't have a long-term strategy<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">60%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ecd741 e-con-full e-flex e-con e-child\" data-id=\"5ecd741\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7de2ce exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"f7de2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-f7de2ce\">\n\t\t\t\t74% of employees feel they are missing out on company information and news.\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-f7de2ce\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"74\" aria-valuetext=\"74% (employees feel they are missing out)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"74\">\n\t\t\t\t<span class=\"elementor-progress-text\">employees feel they are missing out<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">74%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbe056 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"7bbe056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-7bbe056\">\n\t\t\t\t72% of employees don't have a full understanding of the company's strategy.\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-7bbe056\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"72\" aria-valuetext=\"72% (don`t have full understanding of the company&#039;s strategy.)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"72\">\n\t\t\t\t<span class=\"elementor-progress-text\">don`t have full understanding of the company's strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">72%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f125c6f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"f125c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-f125c6f\">\n\t\t\t\tOnly 23% of executives say that their companies are excellent at aligning employees' goals with corporate purposes.\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-f125c6f\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\" aria-valuetext=\"23% (Only say that their companies are excellent at aligning employees&#039; goals)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\">Only say that their companies are excellent at aligning employees' goals<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36eefc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"f36eefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-f36eefc\">\n\t\t\t\tMore informed employees outperform their peers by 77%.\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-f36eefc\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"77\" aria-valuetext=\"77% (informed employees)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"77\">\n\t\t\t\t<span class=\"elementor-progress-text\">informed employees<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">77%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3f51a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"9e3f51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-9e3f51a\">\n\t\t\t\tOrganisations with effective change and communication programs are 3.5 times more likely to outperform their peers\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-9e3f51a\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"35\" aria-valuetext=\"35% (outperform )\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"35\">\n\t\t\t\t<span class=\"elementor-progress-text\">outperform <\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552b01b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"552b01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-552b01b\">\n\t\t\t\tOnly 9% of communications leaders feel confident in their ability to shape corporate culture\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-552b01b\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"9\" aria-valuetext=\"9% (shape corporate culture)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"9\">\n\t\t\t\t<span class=\"elementor-progress-text\">shape corporate culture<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">9%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d7ed0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"91d7ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-91d7ed0\">\n\t\t\t\tCommunicating strategy, values, and purposes was listed as a key priority by 64% of communicators\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-91d7ed0\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"64\" aria-valuetext=\"64% (key priority)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"64\">\n\t\t\t\t<span class=\"elementor-progress-text\">key priority<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">64%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f1972 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"c2f1972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-c2f1972\">\n\t\t\t\t46% of communications leaders consider audience information overload a key challenge\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-c2f1972\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"46\" aria-valuetext=\"46% (key challenge)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"46\">\n\t\t\t\t<span class=\"elementor-progress-text\">key challenge<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">46%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cab973 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"3cab973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-3cab973\">\n\t\t\t\tOnly 23% of executives say that their companies are excellent at aligning employees' goals with corporate purposes.\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-3cab973\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"23\" aria-valuetext=\"23% (Only)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"23\">\n\t\t\t\t<span class=\"elementor-progress-text\">Only<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">23%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271a943 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-progress\" data-id=\"271a943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-271a943\">\n\t\t\t\t93% of employees believe that video has become a vital part of internal communication\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-271a943\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"93\" aria-valuetext=\"93% (video has become a vital part)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"93\">\n\t\t\t\t<span class=\"elementor-progress-text\">video has become a vital part<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">93%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-9626","lesson","type-lesson","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesson 1:10 Interesting Facts About Corporate Communications - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-110-interesting-facts-about-corporate-communications\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" 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