{"id":9644,"date":"2025-04-11T03:27:25","date_gmt":"2025-04-11T03:27:25","guid":{"rendered":"https:\/\/certifeka.com\/new\/test\/programs\/new-course\/lessons\/lesson-8-developing-external-corporate-communications-plan\/"},"modified":"2025-07-20T18:17:15","modified_gmt":"2025-07-20T18:17:15","slug":"lesson-1-case-studies-2","status":"publish","type":"lesson","link":"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-1-case-studies-2\/","title":{"rendered":"Lesson 1: Case Studies"},"content":{"rendered":"
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Lesson 1 : Characteristics of Corporate Communication\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Case Studies<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the following slides we will demonstrate some case studies about the corporate communication.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Amazon <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Amazon employees dole out internal communication in targeted, snack-sized bites. No memos or long-winded email chains here!<\/span><\/h5>
The comms team knows most people will stop reading any message after over 100 words<\/span><\/h5>
The end result? Employees get the information they need and no more.<\/span><\/h5>
This means they’re more likely to read, understand, and reply to the information that comes their way.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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3M <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Innovation can only happen when employees have some breathing room.<\/span><\/h5>
That’s why 3M instituted a policy allowing workers to spend 15% of their day pursuing fresh ideas in collaboration with colleagues<\/span><\/h5>
Internal comms play a massive role in the policy. Why?<\/span><\/h5>
Because wasted time means less collaboration. And effective communication is one of the keys to idea generation<\/span><\/h5>
The takeaway from this employee communication example? Make sure that your employees aren’t facing any roadblocks when it comes to comms<\/span><\/h5>
There are many ways to identify what’s getting in the way:<\/span>
\u2022 Check your communication software’s usage rate and other metrics <\/span>
\u2022 Conduct an internal audit or feedback survey <\/span>
\u2022 Take one-to-one employee interviews <\/span>
\u2022 When people communicate efficiently, they have more time to take a step back from the day-to-day and innovate<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Virgin Trains <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Virgin Trains wanted to improve communication between leaders and employees.<\/span>
So they implemented a connected, trackable platform that everyone could access from anywhere<\/span><\/h5>
Employees had access to several different apps filled with curated content on their personal phones<\/span><\/h5>
This made it easier for their entire workforce to connect, regardless of age or position<\/span><\/h5>
The takeaway from this internal communication example? You don’t have to stop using the applications and programs you love<\/span><\/h5>
Blink integrates with the platforms you’re familiar with, so deskless employees can enjoy delightful communications experience no matter what<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Starbucks <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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“Employees are the true ambassadors of our brand, the real merchants of romance and theatre, and as such the primary catalysts for delighting customers.”. Starbucks CEO Howard Schultz.<\/span><\/h5>
Over and over again, Starbucks has invested in the idea of employees as brand ambassadors<\/span><\/h5>
The company’s internal communication tools ensure everyone’s on the same page about the brand’s key offerings and core values<\/span><\/h5>
The takeaway from this employee communication example?<\/span><\/h5>
Supporting workers at all levels with relevant internal marketing pays off<\/span><\/h5>
Employees who understand and believe in your mission, vision, and product offerings are more likely to go above and beyond<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Netflix <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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At large companies, organisational communication can become bloated and impossible to manage<\/span>
That’s why Netflix’s internal communications best practices are all about keeping comms simple.<\/span><\/h5>
When it comes to communication between board members and management, most discussions happen in brief online memos.<\/span><\/h5>
That means quick-fire questions can be asked, answered, and stored for later<\/span><\/h5>
The takeaway from this internal communication example?<\/span><\/h5>
Do whatever you can to make organisational communication easier for everyone<\/span><\/h5>
It’s the little changes that can make all the difference<\/span><\/h5>
Blink, for example, allows workers to log in, view, and contribute to their company’s internal communication even if they don’t have a digital identity, such as an email address or a social media profile.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Royal London <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Royal London was looking for a better way to get and then act on feedback from customers, employees, and managers<\/span>
They completely updated the way they solicited feedback via surveys and in the process, gave every individual associated with the business a voice.<\/span><\/h5>
Engagement increased across teams, and the company reaped the rewards.<\/span><\/h5>
The takeaway from this employee communication example<\/span><\/h5>
Giving your workforce a voice can pay off big time.<\/span><\/h5>
Employees whose voice is heard in the office are 4.6x times likely to give their best professionally.<\/span><\/h5>
The problem with most workplace surveys is that they aren’t anonymous.<\/span><\/h5>
Employees who feel disengaged may not express that for fear of being seen as less productive or disloyal.<\/span><\/h5>
With Blink, however, you can easily create anonymous polls and surveys that make finding and then creating solutions to employee pain points easier.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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Zappos <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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One of Zappos’ published core values is “Build Open and Honest Relationships with Communication”.<\/span><\/h5>
It sounds simple enough, but Zappos has actually taken the notion of openness and honesty to the next level in its organisational communication.<\/span><\/h5>
At the company, communication is a two-way street and transparency is a big part of what makes internal (and external) comms at Zappos so effective<\/span><\/h5>
The takeaway from this internal communication example:<\/span><\/h5>
Reveal more than you conceal and make yourself available. Here are the best ways to promote transparent communication:<\/span><\/h5>
\u2022 Update workers as soon as possible about new pieces of information.<\/span><\/h5>
\u2022 Respond to queries honestly, and promptly. And always tell why.<\/span><\/h5>
\u2022 Walk the talk. Ensure communications and actions are aligned with the mission.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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USAA <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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USAA’s 30,000 employees only had eight minutes a day or less to consume important company updates and news. so it made the strategic decision to update its organisational communication.<\/span><\/h5>
It redesigned its internal comms platform and updated its content development processes, which lead to an increase in engagement with key content<\/span><\/h5>
The takeaway from this employee communication example? Use an intranet that lets you reach employees without wasting their time.<\/span><\/h5>
A mobile employee app like Blink puts important information front and centre and empowers workers to consume that info without interrupting workflows.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"comment_status":"open","ping_status":"closed","template":"","class_list":["post-9644","lesson","type-lesson","status-publish","hentry"],"yoast_head":"\nLesson 1: Case Studies - Certifeka-edu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certifeka-edu.com\/ar\/programs\/corporate-communication-strategy-professional-certificate\/lessons\/lesson-1-case-studies-2\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesson 1: Case Studies - Certifeka-edu\" \/>\n<meta property=\"og:description\" content=\"Lesson 1 : Characteristics of Corporate Communication Case Studies In the following slides we will demonstrate some case studies about the corporate communication. 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